October 21, 2021

Market research company NPD Group sold to PE firm

This week, NPD Group, the Port Washington, N.Y.-based global firm that specializes in market analysis (including the outdoor industry), announced it had agreed to be acquired by the private equity firm Hellman & Friedman for an undisclosed amount. Under the terms of the deal, NPD’s executive chairman, Tod Johnson, and...

October 19, 2021

VF Corporation to impose Covid vaccine mandate

Colorado-based VF Corporation announced in an internal email yesterday that, beginning January 1 of next year, the company will require all office-based U.S. employees to be vaccinated against Covid-19. Affected employees who do not secure an approved exemption by January 31 will be terminated without severance, according to a company...

October 19, 2021

$11M Invested in Camping App The Dyrt to Nearly Double Team Size

PORTLAND, Ore., Oct. 19, 2021 - The Dyrt, the No. 1 camping app with the most active camping community in the world, recently closed an over-subscribed Series B round of funding led by Realization Capital Partners. The investment, combined with strong revenue from The Dyrt PRO, has the company adding 30...

October 13, 2021

These outdoor brands are turning customer stories into marketing gold

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend. Outside Business Journal

October 13, 2021

GoPro Appoints Shaz Kahng to Board of Directors

Kahng brings a wealth of executive experience to GoPro's board – her career highlights include holding several leadership roles at Nike, including Global General Manager of Nike Cycling and President/CEO at Lucy Activewear. PR Newswire

October 8, 2021

Biden to restore protections for three national monuments

President Biden is expected to restore protections for the Bears Ears, Grand Staircase-Escalante and Northeast Canyons and Seamounts National Monuments on Friday, the Biden administration announced Thursday. The three monuments' protections had been scaled back during the Trump administration. "The President's protection of these three national monuments is among a...

October 5, 2021

Evo Acquires Backcountry Lodge in British Columbia

Industry retailer evo announced this morning that it is expanding its hospitality business by acquiring the Journeyman Lodge in British Columbia. Journeyman Lodge is located 90 minutes north of Vancouver and 20 minutes south of Whistler Village. The 5,000-squre-foot lodge accommodates 24 guests and is surrounded by thousands of miles...

October 5, 2021

Outdoor industry stocks suffer setbacks in Q3

Snarled supply chains have done more than slow the movement of outdoor goods around the globe. They’ve also stalled public companies’ stock growth. In the third quarter, congested ports stymied the skyrocketing demand for outdoor products and caused the share prices of outdoor-focused publicly traded corporations to suffer as well....

October 4, 2021

Solo Brands, Inc. Files Registration Statement for Initial Public Offering

Solo Brands, Inc., owner of the popular Solo Stove, Chubbies, Oru Kayak, and Isle paddleboard brands, announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. The number of shares to be offered...

October 1, 2021

New YETI ad blasts billionaire space race led by Elon Musk, Jeff Bezos

Go outside. That’s the message behind YETI’s new billboard sending rockets full of shade at billionaires like Elon Musk. The Austin-based company posted a bright new billboard outside its downtown Austin storefront. The message sends waves reading — “See Space. Save Billions.” The ad shows a tent along a mountainside,...