Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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July 12, 2021
A closer look at the PR feud between Liberty Oilfield and The North Face
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ
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July 9, 2021
Secondhand Sales, Re-Used Gear Sales Booming
According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...
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July 8, 2021
Camping World invests in van-conversion company Happier Camper
Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....
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July 8, 2021
Inside The Call: Hydro Flask Recaptures Robust Growth In Q1
Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the...
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July 8, 2021
Oros Outerwear Gets $14.5 Million in Funding
Oros, a Portland, Ore.-based technical outerwear brand, has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Also participating in the financing are entrepreneur Thomas Tull, the chairman of Snap Inc.; Michael Lynton, and Brandon Shainfeld, among others. The brand is known for using...
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July 3, 2021
The North Face sunsets FutureLight logo following legal dispute
The North Face announced it will discontinue the logo the brand had used for its FutureLight apparel technology after an artist named Futura filed a trademark infringement lawsuit against the company. The artist claimed that the apparel technology’s logo resembled one of his atom designs - his “signature atomic element”...
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July 2, 2021
What Eagle Creek’s Shutdown Spells For The Travel Luggage And Adventure Travel Markets
While VF Corp.’s decision to shutter travel luggage brand Eagle Creek this fall came as a blow to its employees and its founders for the adventure travel category, it’s hardly a death knell for the category or the adventure travel market. Instead, it begs the question: Who benefits from the...
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July 1, 2021
Anchorage RV rental company ordered to pay $110,000 over unfair treatment of tourists
The state attorney general’s office filed the civil action against Alaska Motor Home Inc. in 2019 because allegedly, the company’s owners took advantage of dozens of tourists in 2017 and 2018, charging exorbitant fees or canceling on short notice to rent vehicles to customers willing to pay higher prices. Anchorage...
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June 25, 2021
Renewal Workshop Closes $6 Million Round to Grow Apparel Resale
The round includes Rubio Ventures, Shift Invest, Quadia, Closed Loop Partners, Gratitude Railroad, Portland Seed Fund, Fashion for Good, DOEN, Mosiaco Management, Mistletoe, and Volta Circle. The Renewal Workshop is a provider of impact driven white-labeled resale and renewal solutions to enable apparel and textile brands to compete in the...
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June 23, 2021
Grassroots Outdoor Alliance disavows pro deal platform ExpertVoice
In a position paper citing corruption and deception at the pro-deal service ExpertVoice, Grassroots advised its retail members to rethink their relationship with brands participating in the platform. OBJ
