February 5, 2024

RV sales ‘normalizing’ to pre-pandemic numbers following huge boom in sales

After a tremendous boom during the pandemic, RV sales are normalizing back to pre-COVID times, but that doesn't mean Americans aren't camping. According to Kampgrounds of America, around 57% of campers have already booked a trip for this year. The pandemic threw a lot of businesses under the bus but...

February 5, 2024

Obviouslee Grows Outdoor Strategy Team to Support its Continued Expansion

CHARLESTON, S.C. (February 5, 2023) /OUTDOOR SPORTSWIRE/ – Obviouslee, a leading full-service national marketing and creative agency specializing in outdoor and active, sports and events and purpose-driven brands is furthering its commitment to the outdoor industry to set the stage for continued growth. The agency recently welcomed Joe Jackson to co-lead...

February 5, 2024

Granite Gear Announces 2024 Grounds Keepers “Legacy Team”

Two Harbors, MN /OUTDOOR SPORTSWIRE/ – Today Granite Gear announces the launch of the 2024 Grounds Keepers program and welcomes a “Legacy Team'' of 10 diverse nature lovers and former Grounds Keeper participants. Now in its 8th year, the Grounds Keepers represents a team of dedicated hikers, bikers, and paddlers who commit...

February 2, 2024

Oboz Elevates Sales and Service Across North America with Multiple Moves

Bozeman, Mont., (February 2, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail hiking brand based in Bozeman, MT, has made several changes to its US and Canadian sales organizations to bolster its retail partner service and consumer engagement at the store level throughout North America. These moves include realigning its...

February 2, 2024

Stromer Grows Leadership Team with Three Recent Additions

Oberwangen, Switzerland (1 February 2024)/OUTDOOR SPORTSWIRE/ - Stromer, pioneers of Swiss e-bike technology, is pleased to announce three new additions to its leadership team. Christoph Lindlein is responsible for global marketing management in his role as chief marketing officer (CMO), Franz Reindl is chief technology officer (CTO) and heads the R&D...

February 2, 2024

Outside Expands Ski and Snowboard TV Coverage to Include International FIS World Cups

Boulder, CO (Feb 2, 2024) /OUTDOOR SPORTSWIRE/ - Outside Interactive, Inc. and InFront officially announced a new agreement today expanding the availability of international FIS World Cup events for ski and snowboard fans on Outside Watch. Already the exclusive home of all World Cups that take place in the United...

February 1, 2024

Salomon Owner Amer Sports Raises $1.37 Billion in U.S. IPO

Amer Sports, Inc. raised $1.37 billion its U.S. initial public offering (IPO), a total that fell short of its projected $1.8 billion. The Finnish company, which owns the Salomon, Arc’Teryx, Wilson, Peak Performance and Atomic brands, sold 105 million ordinary shares for $13 each. The company previously anticipated offering 100 million ordinary...

February 1, 2024

ENVO Provides 12 Electric ‘SnowKarts’ for Visitors at Renowned Carnaval de Quebec

Vancouver, Canada (February 1, 2024) /OUTDOOR SPORTSWIRE/ - Canadians know a thing or two about having fun in the snow, so when Carnaval de Quebec organizers were introduced to the e-SnowKarts from ENVO Drive Systems, they immediately knew their visitors would appreciate the chance to try them out. So they...

February 1, 2024

“100% Plastic Free? We Failed.” icebreaker’s uncompromising transparency on not yet achieving plastic-free goals

DENVER (Feb. 1, 2024) /OUTDOOR SPORTSWIRE/ - In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the “plastic-free goal by 2023”, at the time 87% of their fibres were natural or plant-based....

January 31, 2024

Yeti Acquires Backpack Brand Mystery Ranch

Outdoor products company Yeti announced Wednesday that it has acquired growing pack brand Mystery Ranch. Terms of the deal were not disclosed. The Daily will update this story with more information from the companies as this develops. Mystery Ranch will continue to operate out of Bozeman and will work with...