January 25, 2018

Yuba Bikes Moves Headquarters

Cotati, CA (January 25, 2018) - Yuba Bikes www.yubabikes.com, is excited to announce that they have relocated their office and warehouse headquarters to Cotati, CA. Originally based in Petaluma, CA, the company has moved into a larger space to manage production growth. The new space in Cotati houses both the...

January 24, 2018

Balega Hires Mary Hannah Andrews as Brand Manager

Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division. “We are excited...

January 24, 2018

BAFFIN Takes on Charitable 14 Day Winter-Bike Expedition Around Lake Ontario

Toronto, ON-Starting at Baffin headquarters in Stoney Creek on January 30th, members from the Canadian footwear & apparel company will be embarking on a 1000km,14-day cycling expedition around one of North America’s Great Lakes, Lake Ontario. BAFFIN has designed the expedition to generate excitement and enthusiasm for the great outdoors,...

January 24, 2018

Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR

Santa Clara, CA (January 24, 2018) — To further bolster brand awareness in its Bay Area home base, and its growing North American presence, ebike transportation brand Vintage Electric has hired Park City-based, cycling and outdoor specialists SIMBOL Communications as their Public Relations agency of record. The move follows the...

January 23, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

January 23, 2018

FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist

Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will assume responsibilities for FuelBelt’s day-to-day marketing initiatives,...

January 23, 2018

La Sportiva Celebrates 90th Anniversary in 2018

(BOULDER, Colo.) – 2018 marks a monumental year for La Sportiva as the brand celebrates in 90th Anniversary. Founded by Narciso Delladio in 1928 in the Dolomites of Italy, the brand is still family-owned by the Delladio family. Widely recognized around the world, La Sportiva is a leader in mountaineering,...

January 23, 2018

Orange Mud to Attend ISPO Munich

Castle Rock, CO – Orange Mud will be present at the 2018 ISPO Munich Trade Show marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their line of cycling and running hydration packs and accessories;...

January 22, 2018

Darn Tough Vermont Continues to Inhale Market Share with 27% Growth Year over Year

Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals for snatching market share. Driven by opening 291 new retail doors, continued investment with existing...

January 22, 2018

Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy; Built to Modernize IBD’s

Kent, Wash. (January 21, 2018) – The retail correction has set in to the bike industry, and by all accounts, bicycle wholesale is broken. Independent Bicycle Dealers (IBD’s) are carrying more than their fair share of the risk and suffering through the evolution. Yet the old playbook model is still...