December 11, 2017

TerraTrike partners with Adventure Cycling to promote human-powered travel, offers holiday discounts

GRAND RAPIDS, Mich. – TerraTrike, the company known for popularizing three-wheeled adventure craft, has partnered with Adventure Cycling to offer a free year’s membership to the cycling organization alongside a $200 discount on TerraTrike accessories with the purchase of select models. “Adventure Cycling has done for bicycle travel what Einstein...

December 11, 2017

Orange Mud Partners with Hellkaat Hundie Gravel Road Bike Race for 2018

Castle Rock, CO (December 11, 2017) – Orange Mud is joining The Hellkaat Hundie family for the fifth annual running of this gravel road bike race! The Hellkaat Hundie is a 100 mile timed bike race on the beautiful and hilly gravel roads in West Michigan. In conjunction with the...

December 8, 2017

Orange Mud Announces 3 Year Partnership Extension with Western States 100

Castle Rock, CO (December 8, 2017) – Orange Mud is very excited to announce a three (3) year agreement making Orange Mud the official Hydration Pack partner for Western States 100 Mile Endurance Run (WSER). This marks an extension of what has become an excellent partnership between Orange Mud and...

December 7, 2017

Escape the Everyday with Aventura Clothing’s Fall ’18 Collection

Reno, NV – December 7,  2017 – Acknowledging the need to escape the everyday, Aventura Clothing’s Fall ’18 collection is a line of comfy, cozy, versatile styles designed to accommodate life on and off the grid. Highlights from the collection include tunics, flowy cardigans, plush fleece jackets and leggings with...

December 7, 2017

inov-8 at the Forefront of Graphene Sports Footwear Revolution

Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts to bring Graphene to running and fitness shoes. The British brand, with a North American headquarters in Massachusetts, worked closely with The University of Manchester team...

December 5, 2017

NICA Kicks-Off 2017 Share the Ride Campaign

BERKELEY, Calif. - The National Interscholastic Cycling Association (NICA) kicks-off its 2017 Share the Ride Campaign with a new twist. This year when you become a NICA Sustainer, you are eligible to win a trip with Western Spirit Cycling Adventures. Austin McInerny, NICA President, reports, “The annual NICA Share the...

November 30, 2017

Gore launches new GORE-TEX® INFINIUM™ product brand

FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the GORE-TEX® brand into a new evolution stage that goes way beyond “waterproofness." Beginning in...

November 29, 2017

Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide

FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...

November 29, 2017

La Sportiva Bolsters Sales Team with Jeff Sadler

(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...

November 28, 2017

Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine

Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...