July 17, 2017

Chas Fisher Joins Verde Brand Communications and Verde Strategy

DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen...

July 13, 2017

Sweet Protection Joins Marin Bikes, Sponsors 2017 Marin Enduro Team Mountain Bike Athletes

Trysil, Norway (July 13, 2017) - The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in the California Enduro Series (CES), as well as at other enduro mountain bike events across the country. Athletes Amy Morrison,...

July 11, 2017

REI To Host Vibram Sole Factor Tour

CONCORD, Mass. (July 11, 2017) – Vibram®, the worldwide leader in high-performance soles, partners with REI for the 2017 Sole Factor Tour. The Vibram Sole Factor Tour will visit select REI stores across the country offering customers a chance to upgrade their favorite footwear with a new Vibram sole. Driving Vibram’s Sole Factor...

July 6, 2017

KICKER Performance Audio Brand Partners with Groundswell Public Relations

Stillwater, OK (July 6, 2017)— KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead KICKER’s day-to-day media relations and increase brand awareness for its lifestyle products including portable Bluetooth® speakers, headphones and...

June 30, 2017

Summer Seasonals from Upslope Brewing Hitting Shelves

Boulder, Colo. (June 30, 2017) —Just in time to quell the summer heat, Upslope Brewing Co launches its Limited Release Thai Style White IPA today. Returning for its fourth year as a summer seasonal, this unique style offers a one-of-a-kind refreshment perfectly suited for your next summer adventure. A collaboration...

June 29, 2017

OluKai Makes Strategic Investment in Adventure Storytelling Brand Roark Revival

Orange County, CA ─ June 29, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to announce a new partnership with Roark Revival, an Orange County California-based adventure travel apparel brand, founded by Ryan Hitzel. Through the partnership, Roark Revival will remain a separate entity under the leadership of...

June 28, 2017

Feetures Debuts Sock Collection that Allows Customers to Go. Do. Live.

Charlotte, NC – June 28, 2017 – Feetures, a leader in run specialty performance socks, is proud to expand its product offerings with a lifestyle collection that will let fans live in Feetures throughout their entire day. The new line incorporates the same technology found in Feetures running socks, allowing...

June 26, 2017

Outdoor Sports to Thrill Disabled Teens at Dralla Foundation Adventure Team Challenge D.C.

Washington, D.C., June 26, 2017 – Developmentally-, intellectually-, and physically-disabled young athletes from the greater Washington region are scheduled to participate in the inclusive Dralla Foundation Adventure Team Challenge this September 9 at Washington D.C. Hosted by national nonprofit World T.E.A.M. Sports, the Challenge is patterned after the organization’s inspiring...

June 14, 2017

iShoxs® POV Camera Mounts Make North American Debut

Mönchengladbach, Germany – iShoxs®, manufacturer of top-quality mounts and accessories for POV cameras, will make their way to North America this June. The German-based brand looks to expand the reach of their premium products across the U.S. to provide skiers, riders, cyclists, water sport athletes, motorsport enthusiasts and more with...

June 14, 2017

A Movement Toward Health – the Journey of Building Brands

SAN DIEGO, CA (June 13, 2017) Since its launch in the Fall of 2016, Villager Goods has entirely focused its efforts on giving the beverage industry a voice and affecting positive change in the action sports space. Over the years, the action sports industry has been dominated by energy drinks,...