August 18, 2016

COBI “Connected Biking” System Fully Integrates Cycling Data with Apple Health App

FRANKFURT, Germany (Aug. 18, 2016) – COBI, the first integrated system to connect your bike with your smartphone, now fully syncs cycling data from the COBI app for iOS with the Apple Health app. The easy-to-read dashboard that previously included health and fitness data now automatically keeps track of the cycling distance and duration for all...

August 18, 2016

Electric Kicks Off Legends of the Volt Tour

Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence. The Legends of the Volt Tour will offer coastal communities the opportunity to engage with...

August 16, 2016

Adaptive Athletes to Compete in World T.E.A.M. Sports’ Adventure Team Challenge New York

Harris, New York – National non-profit World T.E.A.M. Sports’ popular Adventure Team Challenge New York returns to Harris and the grounds of The Center for Discovery September 8-9. Bringing together teams of developmentally-disabled athletes and able-bodied coaches, the annual outdoor sporting event features bicycling, water sports, mountain climbing, geocaching, and a multi-activity obstacle course. “World...

August 15, 2016

MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa

(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple Pear Quinoa Packed with wholesome superfoods, like omega-3 rich flax and fiber and protein rich...

August 15, 2016

Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers

Charlotte, NC - Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store...

August 4, 2016

KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids

PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John Eberle as the brand’s first-ever GM, Outdoor. With a decorated career in the industry for...

August 1, 2016

All Good Introduces Natural Deodorant Line & 2017 Sunscreen Formulas at Summer Outdoor Retailer 2016

Morro Bay, CA (August 1, 2016)— All Good, makers of organic skincare and healing products, will introduce their new natural deodorant line at Summer Outdoor Retailer Show, August 3 – 6, in booth # BR 414. Natural deodorants don’t typically have a reputation for being effective, but after months of testing, All...

July 29, 2016

OMEALS Picks Up Momentum Media PR as Agency of Record

Boulder, Co. (August 1, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum Media PR as its public relations agency of record. Starting immediately, Momentum will work with the OMEALS team to build brand awareness and strengthen media presence across traditional, digital and social channels....

July 28, 2016

AlpineAire Debuts New, Unique Snack Line for 2017

Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, fruit blends and first to market instant, just-add-water dips and super smoothies.  "Our newly developed AlpineAire Snack Line includes unique first-to-market instant...

July 28, 2016

Aventuron to Distribute Orange Mountain Bikes in North America

Aventuron, a distributor in the bicycle and outdoor industries, is pleased to announce that Orange Bikes has formally returned to the U.S. and Canadian markets by being available exclusively through the company. With a rich history in producing hand-built frames in small batches, each Orange Bike is skillfully crafted to...