June 7, 2016

Icebug Footwear Hires Green River Sales Group

Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and Patrick Davis, who...

June 2, 2016

GU Energy Labs Teams Up with Verde Brand Communications

Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond. “Like our team at GU, Verde is a group of motivated...

June 1, 2016

NOSO Puffy Patches Launch for Summer 2016

Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in Jackson, Wyoming, and...

June 1, 2016

Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.

Wakefield, Mass. - Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain a high standard for health and human safety by assisting in the sourcing and use...

June 1, 2016

Katadyn® Launches Its Smallest, Most Compact Water Filter

Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® for an ultra-light .6L water filtration system. “Katadyn is a name...

June 1, 2016

Steamboat Stinger Announces New and Improved Race Course

STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years.  The 6th annual Steamboat Stinger races are excited to take advantage of the newly completed trails on Emerald Mountain, adjusting its singletrack mountain bike...

May 27, 2016

Urban Trails Offered as Solution to America’s Physical Inactivity

SILVER SPRING, MD – May 27, 2016 – At a media event on Capitol Hill yesterday, American Hiking Society released a report supporting the creation of trails, especially in urban areas where 81% of Americans live, as a way to address the many health issues facing the American public due to physical inactivity. The existence...

May 26, 2016

Electric Named Outside Gear of the Year Award Winner for Second Year in a Row

San Clemente, California (May 26, 2016) –Electric has made history, becoming the first company to receive Outside’s Gear of the Year Award two years in a row for the same category. The new Stacker, Electric’s most technically advanced frame to date, was chosen as the best of new sunglasses for 2016. “The Stacker represents a commitment to...

May 24, 2016

Lensbaby Launches Kickstarter Campaign to Offer a Limited Number of Groundbreaking Circular 180+ Lenses for Use with GoPro® Hero* Cameras

Portland, OR (May 24, 2016) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter. Crowdfunding for this project will begin May 24, 2016. The Circular 180+ lens creates fully...

May 23, 2016

Four-Time Olympian Meb Keflezighi to Speak at Sports Medicine Conference on Benefits of “Cross-Training to Extend Competitive Performance”

SAN DIEGO, Calif. (May 23, 2016) – ElliptiGO Inc. announced today its title sponsorship of a presentation on the benefits of cross-training by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM) 63rd Annual Meeting. Keflezighi’s session, “Cross-Training to Extend Competitive Performance,” will be Wednesday, June 1, 11:45...