June 13, 2016

Vapur Takes a Walk on the Darkside with New BlackOut Bottle

Oxnard, Calif. (June 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, is announcing the release of their darkest water bottle yet, the fashionable and highly practical, (though nobody needs to know that) matte black BlackOut Eclipse Bottle. Staying hydrated has never looked this good. The all black bottle is...

June 9, 2016

Niner Bikes Sponsors Ride Sun Valley’s Fox Trot 40 Cross-Country Race

June 9, 2016 (Fort Collins, CO) – Niner Bikes has signed on as the title sponsor of the Fox Trot 40 cross-country mountain bike race taking place during Sun Valley, Idaho’s annual mountain bike festival, Ride Sun Valley. The Fox Trot 40 is a stand-alone cross-country race in its second year running that...

June 9, 2016

Hydro Flask Vice President of Finance Ellyn Biedscheid Receives Sporting Goods Business Magazine’s 40 Under 40 Award

Bend, OR– Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, announced its Vice President of Finance Ellyn Biedscheid has been named a 2016 Sporting Goods Business Magazine’s (SGB) 40 Under 40 Award honoree. This annual award recognizes 40...

June 7, 2016

Headsweats Supports U.S. Adventure Racing Champion Team Tecnu for 6th Year

Headsweats, the leading manufacturer of performance headwear for runners and athletes, is thrilled to announce their renewed sponsorship of the Tecnu Extreme Adventure Racing team.  Now in their 6th year of partnership with Team Tecnu, Headsweats will provide headwear for the 6-person team as they tackle the most extreme adventure races...

June 7, 2016

Icebug Footwear Hires Green River Sales Group

Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and Patrick Davis, who...

June 2, 2016

GU Energy Labs Teams Up with Verde Brand Communications

Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond. “Like our team at GU, Verde is a group of motivated...

June 1, 2016

NOSO Puffy Patches Launch for Summer 2016

Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in Jackson, Wyoming, and...

June 1, 2016

Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.

Wakefield, Mass. - Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain a high standard for health and human safety by assisting in the sourcing and use...

June 1, 2016

Katadyn® Launches Its Smallest, Most Compact Water Filter

Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® for an ultra-light .6L water filtration system. “Katadyn is a name...

June 1, 2016

Steamboat Stinger Announces New and Improved Race Course

STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years.  The 6th annual Steamboat Stinger races are excited to take advantage of the newly completed trails on Emerald Mountain, adjusting its singletrack mountain bike...