News and Press Releases about Outdoor Sports Products & Gear
Want to stay up to date on the latest press releases and news about gear in the outdoor and camping industries? Scroll below to view all outdoor product news.-
July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...
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July 26, 2023
Strava for Rock Climbing? Kaya App Sees Big Opportunity
Kaya first opened its digital doors in 2019, offering climbers a novel way to navigate climbing gyms and find specific routes. There was also a social element from the very beginning, with the option to log and share “sends” and start virtual discussions with friends. The company now boasts more...
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July 26, 2023
How Geartrade Uses AI to Cut Costs, Reduce Employee Burnout
Geartrade, the online resale platform for used gear and apparel, is leveraging artificial intelligence not to replace its workforce, but to make its employees’ lives easier, according to company executives. In January, Geartrade launched an AI system that was constructed with data from more than a million pieces of used...
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June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
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June 12, 2023
Dior Unveils $10K Surfboard to Go Along With a $3k Wetsuit
Dior has been on a bit of a surfing kick, lately. In May, the fashion house announced a collaboration with Vissla to produce a high-fashion wetsuit with a hefty price tag of $3,300. Now, you can have an equally luxe board to wear that thing on, via Dior’s new collaboration with...
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June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
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June 6, 2023
WatchOS 10 adds huge features improving cycling and hiking
There are some features that cyclists and hikers have been requesting from the Apple watch for years. Apple announced that a lot of the most requested features, like more cycling and hiking information, will be coming to Apple Watch when WatchOS 10 launches later this year. Gadget Guy
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June 1, 2023
REI Introduces Its First Trail Running Shoes Since 1970s
REI jumps back with a brand-new trail runner line called Swiftland. Not only is this shoe a big deal for REI, which has been out of the running shoe game for almost half a century, but, according to the brand, it’s also a big deal for the planet. The Swiftland...
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May 31, 2023
Patagonia Accuses Nordstrom of Selling Counterfeit Products in a New Lawsuit
Patagonia is coming after Nordstrom in a new lawsuit accusing the retailer of selling knock-off versions of its apparel. The department store retailer is selling “thousands of counterfeit Patagonia sweatshirts and t-shirts” via its Nordstrom Rack chain, alleges the suit, which was filed in a Los Angeles District Court on...
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May 30, 2023
BOA Launches Major Expansion into Ski Boot Market
After becoming a dominant force in snowboard boots, BOA is expanding its Fit System dial closure hardware to alpine ski boots for the first time, a major new initiative that the company has spent nearly $10 million developing. Boa is launching its closure hardware in the 2023-2024 season, and four...
