June 20, 2023

LifeStraw’s Iconic Water Filter is Now Pocket-Sized

BALTIMORE (June 20, 2023)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of the lightest and most compact water filter in its portfolio. The LifeStraw Peak Series Solo Water Filter is ultra-lightweight at only 1.7 ounces, compact...

June 20, 2023

Noble Oak Celebrates 1 Million Trees Planted Milestone

NEW YORK (June 20, 2023)/OUTDOOR SPORTSWIRE/ – Noble Oak, an award-winning whiskey brand with a noble heart and strong commitment to environmental stewardship, in partnership with One Tree Planted, is proud to announce a momentous achievement of planting 1 million trees. These combined efforts to restore forests, enhance biodiversity, combat climate change,...

June 19, 2023

Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023

SALT LAKE CITY (June 19, 2023)/OUTDOOR SPORTSWIRE/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year's Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib tights...

June 15, 2023

LEKI Introduces First Ever Trekking Pole Made from Hemp, Focusing on a Future in Sustainability and Responsible Manufacturing

BUFFALO, NY (June 15, 2023) /OUTDOOR SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking and trail running poles for 75 years, proudly introduces the Hemp One Vario, the first ever trekking pole made from sustainable organic material. The pilot program consists of 250 pairs of poles manufactured entirely by...

June 15, 2023

One Way Launches New Trekking Pole Collection In 2024

/OUTDOOR SPORTSWIRE/ – ONE WAY, the brand known for high quality ski poles and accessories, is expanding its range to offer a collection of trekking poles beginning in summer 2024. With this expansion, the company strengthens its position as one of the leading equipment providers for both winter and summer sports....

June 15, 2023

NetVirta, A Global Fit Technology Leader, Provides Planet-Friendly Solution for Outdoor Industry Brands Looking to Minimize Returns

BOSTON (June 15, 2023)/OUTDOOR SPORTSWIRE/ – NetVirta, the world's leading fit technology provider for medical, retail and sports equipment brands, is targeting the $862 billion outdoor industry with a planet-friendly solution that can dramatically minimize returns. Verifyt®, NetVirta’s mobile 3D scanning app, takes a customer’s complete and unique body shape into account...

June 15, 2023

Helinox x BE@RBRICK

BERKELEY, Calif. - June 15, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today announces a limited edition collection in collaboration with leading art toy brand, BE@RBRICK, the bear-shaped figure crafted by Japan's Medicom Toy. BE@RBRICK ignites collectors' insatiable passion through collaborations with renowned...

June 15, 2023

Google introduces generative AI virtual try-on tool

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...

June 15, 2023

Norrøna Presents Femund Collection and Expands In-Line Assortments for Spring 2024

OSLO, Norway (June 15, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja. “The research and development strategy behind each of our products is...

June 14, 2023

LOWA Boots Introduces 2024 Spring/Summer Collection Bringing Increased Versatility and Modern Looks to Classic Categories

STAMFORD, CONNECTICUT /OUTDOOR SPORTSWIRE/ - LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today introduces its Spring and Summer 2024 line leading with expanded styles for its recently launched All Terrain Running (ATR) category and modern updates to its mountaineering and hiking boots...