November 20, 2020

Powder Magazine Unveils Cover Design For Final Edition

Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...

November 20, 2020

Teton Gravity Research (TGR) Unveils New Sun Optics Program

Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...

November 19, 2020

GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready

Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...

November 19, 2020

Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back

Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones...

November 19, 2020

Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection

BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten...

November 19, 2020

HitchFire Expands National Sales Footprint

Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...

November 18, 2020

Why Plastics Shouldn’t Get a Pass: The Battle for Reusables in a Pandemic

The proliferation of single-use plastic this year due to COVID-19 has imperiled outdoor industry initiatives and given consumers tough choices. GearJunkie

November 18, 2020

Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021

DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...

November 18, 2020

Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products

Terra Bella, CA (Nov 18, 2020) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark...

November 18, 2020

Coalition Snow Releases the Shred Sled — the Answer to Expensive Gear, Lift Tickets & Social Distancing This Winter

(Reno, NV — November 18, 2020) Women-owned and operated, Coalition Snow is excited to launch their USA Made Shred Sled — ready for your urban adventures. The predecessor of the snowboard, a snow surfing sled is a monoski, ridden like a snowboard, but with no binding. First invented by Sherman...