August 13, 2020

goodr Releases New Mach G Line of Aviator Sunglasses

Los Angeles, California - goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames - a first for the brand - have long been requested by followers and loose cannon pilots buzzing the company headquarters in Inglewood, CA. The seven stylish...

August 12, 2020

IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding

KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH...

August 11, 2020

Introducing Dakine x RANGE: A Recycled Capsule Collection for Everyday Use

LOS ANGELES (Aug 11, 2020) – Today, Dakine announces the launch of the Dakine x RANGE Capsule Collection, an assortment of eco-friendly bags designed to complement an on-demand lifestyle. The collection includes a barrel pack, cinch tote and accessories made from post-consumer recycled ripstop polyester and bluesign® approved material. Helping...

August 11, 2020

Mizu expands product line with new reusable Lunch Box and Cutlery Set

Mizu — producer of reusable stainless steel products for an adventure-rich lifestyle —  is excited to announce the release of its all-new Mizu Lunch Box and re-envisioned Cutlery Set, available to ship to retail January 2021. The Mizu Lunch Box dares to reimagine the world of food-on-the-go. Engineered with clean...

August 6, 2020

CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line

PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made with Tritan Renew include Eddy® +, Chute® Mag, Chute® Mag...

August 4, 2020

Meet the Newest Fenix Product: The E01 V2.0 AAA Flashlight

Fenix Lighting’s newest E01 V2.0 AAA flashlight is officially out! This high performing AAA flashlight is equipped to handle all of your day to day lighting needs. Built with an impressively high lumen throw despite it’s smaller build, keep the E01 V2.0 on hand at all times for easily accessible...

July 29, 2020

Evolv Donates $50,000 To DEI Organizations From Proceeds of the 2021 Zenist Collab Presale

Orange County, Calif. (July 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in climbing after the wildly successful recent presale of its new Ashima X Brain Dead Zenist shoe....

July 29, 2020

More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles

STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from...

July 29, 2020

Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles

Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...

July 28, 2020

With Earliest Detection of the Eastern Equine Encephalitis (EEE) Virus in 20 Years, Experts Recommend Insect Repellent as Key to Protection

LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the virus has been detected in mosquitoes...