May 14, 2020

Sports Technology Company FORM Announces Launch of Open Water Features

Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...

May 13, 2020

Fenix Lighting Introduces the New Fenix E20 V2.0 AA Flashlight

Fenix Lighting is proud to announce the release of their latest product, the E20 V2.0 flashlight. With extreme upgrades to make it bigger and brighter than the original model, this AA powered flashlight is the perfect EDC or emergency preparedness flashlight. Fenix Lighting understands that creating the brightest possible lights...

May 5, 2020

Hutchinson Tires Releases New Gravel Tire: The Touareg

MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...

May 4, 2020

PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse

Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™  Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...

May 4, 2020

Morrison Outdoors Launches Big Mo Sleeping Bags, Trade-In Partnership with Re-Routed Co-Op and Hike it Baby

ALBUQUERQUE, New Mexico (May 4, 2020) -- Morrison Outdoors, makers of the award-winning Little Mo Baby Sleeping Bags for infants age 6-24 months, have officially launched their first expansion outside the world of babies: a line of larger, more versatile sleeping bags for kids age 2-4 years old called the...

April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...

April 28, 2020

Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award

BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine.  “The Salewa Mountain Trainer Lite Mid...

April 22, 2020

SOG’s revamped brand direction shines through with intro of three new knives

Lynnwood, WA –As Studies and Observations Group (SOG) undergoes an in-depth brand transformation in 2020 it introduces new knives and multi-tools, each relentlessly designed to meet or exceed the specific demands of end-users. Leading off the new introductions are total redesigns of three favorite SOG assisted-opening folding knives: FlashAT, Aegis...

April 22, 2020

BOCO Gear Launches Custom Fabric Face Mask Line

Boulder, CO - April 22, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, debuts 2 - layer Face Mask collection. These breathable, reusable, water resistance face coverings will be available in both adult and children's sizes. All current BOCO products are still being offered, with this...

April 21, 2020

Performance Tea announces the release of Immunity with elderberry and vitamin C.

Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...