October 29, 2024

Trade In and Gear Up: Shady Rays Launches Epic Snow Goggle ‘ReView’ Event this November

DENVER, Co., /ENDURANCE SPORTSWIRE/ - Shady Rays, one of the nation’s fastest-growing lifestyle eyewear brands, will host a snow goggle trade-in event at its six retail locations across the U.S. on the weekend of November 16-17, 2024. The two-day Snow Goggle ReView event will take place at Shady Rays’ owned...

October 29, 2024

Loon’r Launches Line of Boots Perfect For Wet Winter Weather

Boulder, CO /OUTDOOR SPORTSWIRE/ - Loon’r, a Colorado company specializing in the design and development of insulated and waterproof rubber boots perfect for adventures in cold and wet weather this winter, announced today that its complete line of products are now available. Founded in Boulder earlier this year, Loon’r makes...

October 29, 2024

Injinji introduces new Over The Calf toesock for fall and winter running

SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock - uniquely engineered for runners training in colder temperatures and an expansion of the Over The Calf line. Created to...

October 29, 2024

TrainingPeaks Acquires indieVelo, Launches TrainingPeaks Virtual

Louisville, Colo. (October 29, 2024) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual. The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand’s commitment to providing endurance coaches with...

October 28, 2024

Jackson Hole Mountain Resort Partners With ReFleece To Repurpose Staff Apparel

(TETON VILLAGE, WYO. – OCT. 28, 2024) /OUTDOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) announced today that it is partnering with leading design and manufacturing company ReFleece to repurpose old staff uniforms and apparel into a line of new retail products. The upcycled products will be available in person...

October 28, 2024

Nitecore Introduces the EDC23: Compact Powerhouse Flashlight for Everyday Adventures

/OUTDOOR SPORTSWIRE/ - Nitecore, a trusted leader in innovative lighting solutions, proudly announces the release of the EDC23—a robust and ultra-compact flashlight crafted for users who demand both power and portability. Engineered for everyday carry (EDC), the EDC23 combines high output with a streamlined design, making it an essential companion...

October 25, 2024

Backpacker’s Pantry and Astronaut Foods are part of the fall 2024 ‘We Keep it Wild’ campaign to support conservation efforts

Boulder, Colo. (October 25, 2024) /OUTDOOR SPORTSWIRE/ — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and its sister company Astronaut Foods, celebrating its 50th anniversary and who specializes in freeze-dried snacks, most famously their freeze-dried ice cream, announces its participation in the fall 2024 We Keep it Wild...

October 24, 2024

Maven Launches Its First LPVO In the RS.6

LANDER, Wyo. (Oct. 24, 2024) /OUTDOOR SPORTSWIRE/ – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its premium RS series with the introduction of the RS.6, a versatile new riflescope. The RS.6 marks Maven's entry into the LPVO (low-power variable optic)...

October 24, 2024

Dovetail Workwear Debuts New CORDURA® Enforced D-Fender Pant

PORTLAND, OR (October 24, 2024) /OUTDOOR SPORTSWIRE/  – Dovetail Workwear, the largest exclusively women’s workwear company in the world, brings to market its latest innovation featuring CORDURA® Advanced Fabrics with the all new D-Fender Pant. Addressing the unique needs of women with strong thighs, this stretchy canvas pant features reinforced...

October 24, 2024

Record-breaker Noah Dines crests 3 million self-powered vertical feet and keeps climbing

October 24th, /OUTDOOR SPORTSWIRE/ - At a time of year when only the most optimistic skiers have dusted off their boots and skis for the new season, Fischer athlete Noah Dines still hasn’t taken his off. On October 23, 2024, the Vermont-based skier set a new benchmark for the most...