October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 15, 2020

The North Face Puts $7 Million Toward Diversifying the Outdoors

The North Face, as part of its new global “Reset Normal” initiative, is pledging $7 million through the Explore Fund Council, a global fellowship program in partnership with Emmy winner screenwriter, producer, and actor Lena Waithe and climber and Academy Award winner director Jimmy Chin. Read more on The Cut.

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

San Juan Mountains Association Brings Buzzword of Shared Stewardship to Life

Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those human visitors, from age 6...

October 12, 2020

Member Companies of The Conservation Alliance Team Up to Protect Wild Places

Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the...

October 8, 2020

Lizard Skins continues Outdoor Trail Grant Program in 2020

American Fork, Utah (October 8, 2020)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. In the last two years, our grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park,...

October 8, 2020

Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness

BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...

October 7, 2020

Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance

BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s...

October 5, 2020

James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...

October 1, 2020

Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places

BEND, Ore. (October 1, 2020) -The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and waters, and acquire close-to-home trails and open spaces. The Conservation Alliance works with 250 member...