May 10, 2021

TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science

TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire

May 7, 2021

Tailwind’s Maggie Guterl Takes First at Cocodona

DURANGO, CO [May 7, 2021]- After three grueling days on the trail, Tailwind Nutrition athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 late Thursday evening (May 6). This is the first year of the ultra race, which spans a curated route...

May 5, 2021

Nathaniel Coleman Re-Signs to Gnarly Nutrition Athlete Team

Salt Lake City, UT -- Gnarly Nutrition is excited to share that climber Nathaniel Coleman has re-signed to their athlete team as he prepares to compete in this year’s summer Olympics. “Gnarly Nutrition is committed to improving people’s nutrition, training and the knowledge of nutrition in climbing and other sports,”...

April 21, 2021

Lael Wilcox Joins Gnarly Nutrition Athlete Team

Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...

April 20, 2021

Ascent Recovery Water Gains Additional Traction in Retail

DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...

April 12, 2021

Tailwind Announces New Non-Profit Partnership with Outride

Durango, CO (April 12, 2021) - Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers so that all children have access to bicycles and a safe place to ride. This...

April 12, 2021

Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey

STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...

April 6, 2021

Introducing Nuun Energy, A Clean Boost With A Lasting Lift

SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...

March 29, 2021

Honey Stinger Partners with WNBA Legend Angel McCoughtry

STEAMBOAT SPRINGS, Colo.  (March 29, 2021)— Honey Stinger, the sports nutrition  brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...

March 23, 2021

Ascent Protein Expands Recovery Water Line, Adds Orange Mango Flavor

DENVER, COLORADO - March 23, 2021- This week, Ascent Protein announced an expansion of their Recovery Water product line with the addition of an Orange Mango flavor. It will be sold on Ascentprotein.com, Amazon & gyms nationwide starting March 23. Orange Mango will be the new addition to the Recovery...