PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 16, 2024
Salsa Cycles Showcases eBike Collection at the 2024 Sea Otter Classic
BLOOMINGTON, Minn. [April 16, 2024] /OUTDOOR SPORTSWIRE/ - Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection last month with the launch of the eGravel bikes into retailers, Salsa is excited to...
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April 16, 2024
IMBOX Protection, Global Footwear Protection Leader, Accelerates U.S. Growth for 2024 Building on Success in 33 Countries Performing 150 Million Treatments to Date
DENMARK (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world's only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and reaching a milestone of performing 150 million treatments since the company’s founding. IMBOX Protection treatments...
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April 16, 2024
Gates to Award 100K Euros to the First World Cup Mountain Bike Downhill Win on a Gates Belt-Driven Bike
DENVER, April, 2024 /OUTDOOR SPORTSWIRE/ – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first...
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April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /OUTDOOR SPORTSWIRE/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...
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April 16, 2024
Norrøna Announces New Membership with Non-Profit Fair Wear Foundation
OSLO, Norway (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which...
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April 16, 2024
HEAD/Tyrolia Hires New Wintersports Marketing Coordinator
April, 2024 – Boulder, Colo./OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices, Dyksterhouse...
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April 16, 2024
3M Sponsoring the 2024 Ultra-Trail Mount Yun by UTMB® Providing Leading Insulation and Moisture Wicking for Apparel and Accessories
April 16, 2024 /OUTDOOR SPORTSWIRE/ – 3M is sponsoring the 2024 Ultra-Trail Mount Yun by UTMB®, a trail race part of the UTMB® World Series. The event encompasses four different races, with the UMY 100M (168K) starting from the Yellow River Hukou Waterfall Scenic Spot with all races being held...
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April 16, 2024
Cotopaxi Releases 2023 Impact Report
Salt Lake City, UT. (April 16, 2024) /OUTDOOR SPORTSWIRE/ - Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, today releases its annual impact report, sharing outlooks and reporting on their progress in sustainability, circularity, philanthropic giving, diversity equity and inclusion, as well as supply chain and human rights data from...
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April 16, 2024
KÜHL Launches The Road Less Traveled Video Series
SALT LAKE CITY, Utah (April 16, 2024)/ OUTDOOR SPORTSWIRE/ - KÜHL, a premium independent outdoor brand, is beyond excited to announce the launch of The Road Less Traveled video series - giving a glimpse into the lives of individuals who value their independence and embrace the challenges that come with it....
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April 16, 2024
The North Face and icebreaker Introduce Capsule Collection Inspired by Nature
DENVER, Colo. (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres....