March 12, 2024

Black Diamond Equipment Appoints Kasey Jarvis as Creative Director for the Brand

SALT LAKE CITY, UT (March 12, 2024) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Kasey Jarvis as Creative Director for the Brand. “We are excited to announce that Kasey is coming back to Black...

March 12, 2024

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 12, 2024

Idea Ranch to Spearhead Innovative Brand Strategy as Husky Liners’ New Agency of Record

TULSA, OK /OUTDOOR SPORTSWIRE/ – Husky Liners, the original manufacturer of custom-fit vehicle floor liners and a renowned RealTruck brand, proudly announces its partnership with Idea Ranch as its Agency of Record. This strategic move will utilize Idea Ranch's expertise in brand strategy, creative storytelling, and its community development service,...

March 12, 2024

Camp Curious: Two-Thirds of Americans Say They Want to Camp in Next 3 Years

PORTLAND, Ore., March 12, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that nearly two out of three Americans say they are at least somewhat interested in camping in the next three years. Last year 84.8 million people — about...

March 11, 2024

BOTE’s New Rider Series Redefines the Hybrid SUP Experience

MIRAMAR BEACH, Fla. - March 11, 2024 - BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today rolls out its new Rider Series, inflatable platforms that redefine the hybrid SUP experience, enabling anyone to stand-up paddle or sit down kayak depending on...

March 11, 2024

Tailwind Nutrition Launches Rapid Hydration Drink Mix

Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The...

March 11, 2024

melin Announces Official Headwear Partnership with Aspen Skiing Company

March 11, 2024 (San Clemente, CA) /OUTDOOR SPORTSWIRE/ – melin, makers of the world’s most premium headwear formalize partnership with Aspen Skiing Company, one of the world’s most premium ski resort destinations as the official headwear partner. This exciting collaboration brings together two industry leaders committed to excellence in performance...

March 11, 2024

KUIU Joins Forces with Darby Communications for PR and Media Relations

March 11, 2024 -- Dixon, CA /OUTDOOR SPORTSWIRE/ – KUIU, the leading manufacturer of high-performance hunting apparel and gear, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as KUIU's PR agency...

March 11, 2024

The Running Industry Diversity Coalition (RIDC) Launches First Ever “RUN THE BLOCK” Grant Program To Expand Ownership in the Running Industry

(Seattle, WA), March 11, 2024 /OUTDOOR SPORTSWIRE/ - The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC), launched its newest initiative “RUN THE BLOCK”, a mentoring and...