February 29, 2024

Manitobah Debuts “Rooted” Brand Campaign

WINNIPEG, Manitoba, Canada /OUTDOOR SPORTSWIRE/ - Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite...

February 29, 2024

Salsa Cycles Releases Electric Gravel and Mountain Bikes to “Charge Your Adventure”

BLOOMINGTON, Minn. [Feb. 29, 2024]/OUTDOOR SPORTSWIRE/ – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and...

February 29, 2024

Norrøna Welcomes New Mountain Athletes to its Ambassador Team

OSLO (Feb. 29, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,...

February 29, 2024

GO Off-Road with SylvanSport’s Rugged New Camping Trailer, Redefining 4×4 Adventures

Brevard, NC – February 29, 2024 /OUTDOOR SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, announces the launch of its first off-road camping trailer, GO All-Terrain (GOAT). This lightweight beast packs unparalleled utility and hauling while offering the...

February 29, 2024

Malibu Sandals Names The Sideways Life As PR Agency of Record

Malibu, CA /OUTDOOR SPORTSWIRE/ - Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North American brand and product communications as it continues its growth in 2024. “For the past...

February 28, 2024

Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line

BOULDER, Colo. (Feb 28, 2024) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world's finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand's commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme...

February 28, 2024

Matador Introduces Gear Tags: The Ultimate Solution for Secure Luggage Identification

BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador's product line is designed to provide travelers with a reliable solution for securing contact information on any type of luggage...

February 28, 2024

Aspen Chamber Resort Association Partners with Backbone

ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen Chamber Resort...

February 28, 2024

Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab

BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the...

February 28, 2024

ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr

Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...