PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 22, 2024
Huntworth Signs on As New Title Sponsor Of “Nick’s Wild Ride with Nick Hoffman”
NASHVILLE, TN /OUTDOOR SPORTSWIRE/ - As the cold winter hunting season comes to an end in the U.S. the partnership between two popular hunting industry brands is heating up. Producers of the award-winning outdoor travel program “Nick’s Wild Ride with Nick Hoffman” announced today that their long-time camo and clothing...
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January 22, 2024
Solo Stove Unveils Inaugural Ambassador Team
GRAPEVINE, TX – (January 22, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce brand partnerships with Ann Kim and Zachary Fowler. Kim and Fowler will help connect audiences to Solo Stove’s passion for fire, cooking, and unforgettable moments through captivating...
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January 22, 2024
CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection
PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs. The partnership and new product collection aim...
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January 22, 2024
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...
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January 19, 2024
Atomic Launches ’24/’25 Freeride Collection: Backland FR
/OUTDOOR SPORTSWIRE/ – Designed in collaboration with backcountry experts like Amie Engerbretson, Chris Rubens and Matthias Haunholder, the latest collection of Atomic Backland FR skis features a lower-impact construction that is meticulously crafted for more soulful skiing performance while being weight optimized for uphill efficiency. Incorporating lessons learned from a professional life cycle assessment, the lower-impact...
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January 19, 2024
Atomic Launches ’24/’25 Freeride Collection: All New Mavericks & Mavens
/OUTDOOR SPORTSWIRE/ – Offered in new width and length profiles for 24/25, the new Maverick and Maven models feature a powerful HRZN 3D tip reinforced with wood and more surface area for better float in powder and more stable, smoother performance in variable snow conditions. Incorporating lessons learned from a...
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January 19, 2024
Atomic Launches ’24/’25 Freeride Collection: Meet the New Bent Family
/OUTDOOR SPORTSWIRE/ – Built for every style, freeride to freestyle, each ski in the Bent Family has unique performance characteristics intended to amplify the imagination and bring progressive, playful skiing to the mountains. New this season, the Bent Chetler 120 and Bent 100 have been completely redesigned. A new playful HRZN 3D tip...
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January 19, 2024
Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition
Boulder, Colo. (Jan. 19, 2024)/OUTDOOR SPORTSWIRE/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February 20...
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January 19, 2024
House lawmakers vote unanimously to advance the EXPLORE Act
Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,...
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January 18, 2024
Backcountry Access Announces New Branding and Brand Logo for 2024
Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have...