November 28, 2023

Maven Bolsters Its Premium Line of Optics with the RS1.2 Riflescope and S.3 Spotting Scope

LANDER, Wyo. (Nov. 28, 2023)/OUTDOOR SPORTSWIRE/ – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research...

November 28, 2023

Rossignol launches limited-edition ski to support increased diversity in the outdoors

Park City, UT – November 28, 2023 /OUTDOOR SPORTSWIRE/ – In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand is eager to announce its new charitable ski initiative in partnership with the Share Winter Foundation and celebrated contemporary artist...

November 28, 2023

Roark Hires Longtime Board Member, Jason Steris as CEO

Irvine, Ca. November 27, 2023 /OUTDOOR SPORTSWIRE/ - Roark announces the hiring of industry veteran Jason Steris as CEO, bringing broad leadership acumen and global operations expertise as the brand continues its growth as an omni-channel business across the Men's, Women's and performance Run/Active divisions. He will work in partnership with...

November 27, 2023

RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments

STOCKHOLM, Sweden. (Nov. 27, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are...

November 27, 2023

GOES Health and Recreate Responsibly Partner to Save Lives and Provide Outdoor Safety Tools

San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely and responsibly recreate outdoors. The partnership promotes safety and preparedness in the outdoors, considering not...

November 27, 2023

Tailwind Nutrition Launches Rapid Hydration Drink Mix

Durango, Colo. (Nov. 27. 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder...

November 27, 2023

Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation

BOULDER, CO (November 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department in...

November 27, 2023

Mountain Warehouse Partners with Press Forward for US PR and Affiliate Work

LONDON, England /OUTDOOR SPORTSWIRE/ – Mountain Warehouse has partnered with Press Forward on media outreach and affiliate management as the UK-based outdoor clothing and equipment retailer looks to expand the business in the United States. “We’re delighted to partner with Press Forward to help with our media and PR strategy in...

November 27, 2023

The shoe reinvented: NNormal launches Kboix, its most innovative shoe

/OUTDOOR SPORTSWIRE/ – More than a product, this is a concept to change the game in the trail running industry. One-hundred-and-fifty people will be invited to become part of the Kboix Experience, having the opportunity to test the latest prototype. NNormal, the outdoor gear brand founded by Kilian Jornet and...

November 27, 2023

Backcountry Announces Sale of European Subsidiary, Bergfreunde

PARK CITY, Utah (Nov. 27, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce...