PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 13, 2023
Royal Robbins Taps Todd Gordon as Head of Sales
SAN FRANCISCO (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Royal Robbins, one of the outdoor apparel industry’s most authentic brands, appoints industry veteran Todd Gordon as head of sales to support the brand’s resurgent growth. With a wealth of experience in the outdoor industry, Gordon brings a unique skill set that allows him...
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June 13, 2023
Italy’s UYN Sports Introduces 100% Bio-Based Self Layer Outdoor Line for Spring 2024 Featuring Single Tube of Fabric with Only One Seam
MARBLEHEAD, Mass., (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Self Layer collection for men and women, 100% bio-based with a patented design using a single tube of fabric with only one seam. Combining the functionality of...
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June 13, 2023
Superfeet Welcomes New CEO to Lead Brand Growth Initiatives
FERNDALE, Wash. (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole industry leader, announces the hiring of new CEO, Trip Randall. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall is poised to lead Superfeet into a promising future, driving growth, innovation and continued success....
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June 13, 2023
The Dyrt was an ‘essential tool’ in the creation of award-winning film Elemental: Reimagine Wildfire
/OUTDOOR SPORTSWIRE/ - The award-winning documentary Elemental: Reimagine Wildfire hits streaming services today, and filmmaker Trip Jennings says The Dyrt PRO was an essential resource in his five-year process of making the film. Released just after a recent wave of wildfire smoke covered much of the U.S. and ahead of...
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June 13, 2023
Military Families from Ventura County Spend a Day Discovering and Fishing Channel Islands National Marine Sanctuary
Washington, D.C. (June 13, 2023)/OUTDOOR SPORTSWIRE/ – On Saturday June 10th, National Park Trust partnered with the National Marine Sanctuary Foundation, NOAA Fisheries, NOAA’s Office of National Marine Sanctuaries, and Reel Guppy Outdoors, a local non-profit dedicated to spawning the next generation of sportfishing and outdoor enthusiasts, to engage military connected families...
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June 13, 2023
Zeal Optics Launches The Open Hearts Sunglass Collection With Artist Pat Milbery
Boulder, Colo. – June 13, 2023 /OUTDOOR SPORTSWIRE/ - Zeal Optics and Denver-based artist Pat Milbery have teamed up to create Zeal Optics’ first-ever sunglass artist collaboration, The Open Hearts Collection. The Open Hearts Collection features a bright new take on some of Zeal Optics’ most classic frames. Milbery –...
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June 12, 2023
Grundéns Ambassador Adrian Avena Wins 2023 MLF Bass Pro Tour Stage Five on Cayuga Lake
June 9, 2023 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ - Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Adrian Avena won the fifth stage of the Major League Fishing Bass Pro Tour on Cayuga Lake. His five best fish tipped the scales at 28 pounds 10...
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June 12, 2023
Outdoor Vitals Releases Summer Collection Designed Specifically for Backpackers
CEDAR CITY, Utah (June 12, 2023)/OUTDOOR SPORTSWIRE/ - Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of their lightweight apparel collection designed specifically for backpackers. The centerpiece of the capsule is the Skyline Trail Shorts, the shorts built by backpackers for backpackers. The brand is also releasing...
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June 12, 2023
Illinois Jellystone Park Camp-Resort Completes Multi-Million Dollar Expansion
PITTSFIELD, Ill., June 12, 2023 -- Yogi Bear’s Jellystone Park Camp-Resort at Pine Lakes, located in Pittsfield, Illinois, and owned by Four Points RV Resorts, is welcoming families with a new water playground, glamping accommodations and even more fun activities following a two year, multi-million dollar expansion. The ideal getaway spot for...
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June 12, 2023
VSSL Gear Builds New Strategic Sales Team
ABBOTSFORD, British Columbia (June 12, 2023)/OUTDOOR SPORTSWIRE/ – VSSL Gear (VSSL) announces new strategic investment in its hand-selected sales teams across North America. To expand VSSL’s reach and educate new and existing dealers, the brand has revamped its global sales team. Now, VSSL’s roster of sales representatives features standout agencies from every...