PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 7, 2024
PAKA Expands Senior Leadership to Fuel Brand Growth and Innovation
Boulder, CO (Monday, Oct 7) /OUTDOOR SPORTSWIRE/ - PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces the addition of four new senior hires and one internal promotion, including Christian Castellani as Director of Wholesale Sales, Matt Etzler as Senior Director of E-Commerce, Erika Marsh...
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October 7, 2024
National Land Realty Taps Darby Communications as PR Agency of Record
Greenville, SC – Oct 7, 2024 /OUTDOOR SPORTSWIRE/ - National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a...
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October 7, 2024
Switchback welcomes Outdoor Industry Association as Official Event Partner
NASHVILLE, TENNESSEE & BOULDER, COLORADO /OUTDOOR SPORTSWIRE/ - Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering. As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural...
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October 7, 2024
Grassroots Fall Connect buying show sees uptick in retailer, brand attendance
ASHEVILLE, N.C. (Oct. 7, 2024) /OUTDOOR SPORTSWIRE/ - As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers,...
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October 7, 2024
SKHOOP Celebrates 25 Years of Warm Bums
Åre, Sweden /OUTDOOR SPORTSWIRE/ - 2024 marks a major milestone for SKHOOP—25 years of keeping people warm and stylish. What started as a simple idea by founder Sissi Kewenter on a cold, frosty morning in Åre, Sweden, has grown into a beloved global brand known for its functional fashion. Reflecting...
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October 7, 2024
MyOutdoorTV Presents HuntFest with 55+ New Shows Dropping
DENVER (October 7, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV presents HuntFest starting today with more than 55 new shows dropping at MOTV.com. Fifty-seven fresh seasons will premiere throughout October to give viewers the opportunity watch the world's most extensive, popular, and exclusive collection of outdoor lifestyle programming. Premiering throughout October, the...
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October 4, 2024
Tifosi Optics’ New Full-Frame Moab Sunglasses Deliver Rugged, On-Trail Performance
Watkinsville, GA (October 4, 2024) /OUTDOOR SPORTSWIRE/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to launch Moab–the ultimate eyewear companion for cyclists and thrill-seekers alike. Engineered for those who demand uncompromising performance, Moab is built to tackle the toughest trails while keeping athletes comfortable and...
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October 4, 2024
The BMC Rock Cobbler Partners with Movemint for 2025
BAKERSFIELD, CALIFORNIA [10/04/24] /OUTDOOR SPORTSWIRE/ - The Rock Cobbler joins the Movemint event platform for the 2025 edition of the race. This new partnership ensures that the event can continue to meet the evolving needs of its community with a host of new features. To bring new energy to the...
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October 3, 2024
Royal Robbins accelerates advocacy for stewardship of our national parks through commitment to Yosemite Climbing Association’s Facelift® event
BERKELEY, Calif. (Oct. 3, 2024) /OUTDOOR SPORTSWIRE/ - Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment to Yosemite Facelift® 2024. The 21st Annual Yosemite National Park Facelift®, organized by YCA in...
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October 3, 2024
Smartwool Teams up with Altra to Launch a Limited-Edition Cold Weather Run Collection, Available Exclusively at REI
DENVER /OUTDOOR SPORTSWIRE/ - Smartwool, a manufacturer of Merino wool apparel for active lifestyles, has teamed up with Altra, a leading innovator in performance running, to release an innovative head-to-toe Merino run kit to conquer cold weather. The collection features apparel, accessories, socks, and footwear and will be available exclusively at...