January 30, 2025

Bison Coolers Featured in Google’s ‘50 States, 50 Stories’ Super Bowl Ad Campaign

Fort Worth, Texas - January 30, 2025 /OUTDOOR SPORTSWIRE/ - Bison Coolers, an American-made cooler company based in Texas, tells its story of entrepreneurship, growth and success through a 30-second spot in Google’s ‘50 States, 50 Stories’ Super Bowl ad campaign. Google’s campaign highlights how small businesses are using AI...

January 30, 2025

Outside Summit Announces Featured Speakers

DENVER, Colo. – January 30, 2025 /OUTDOOR SPORTSWIRE/ - The Outside Summit is thrilled to announce its return in 2025 with a slate of featured speakers that includes some of the biggest names in the outdoor industry. As part of the larger Outside Festival, the Summit brings together key stakeholders,...

January 30, 2025

Wilderness Exchange Reopens as Black Diamond Wilderness Exchange

[Denver, CO] – January 30, 2025 /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, a global leader in mountain sports gear, is proud to officially announce the grand reopening of Wilderness Exchange as Black Diamond Wilderness Exchange. The overhaul marks the evolution of an iconic independent outdoor retailer into a new kind...

January 30, 2025

Showcased

MLFNOW! on MyOutdoorTV: MLF Bass Pro Tour 2025 Opener on Lake Conroe

DENVER (January 30, 2025) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! from Lake Conroe, Texas, 66 of the best pro anglers are kicking off the 2025 Major League Fishing (MLF) Bass Pro Tour (BPT) season with the B&W Trailer Hitches Stage 1 Presented by Power-Pole, and it’s all available on MyOutdoorTV....

January 29, 2025

OrthoLite® Introduces Float™ Insole with High-Rebound Comfort

AMHERST, Mass. (Jan. 29, 2025) /OUTDOOR SPORTSWIRE/ - OrthoLite®, the global leader of branded, high performance, comfort footwear solutions since 1997, expands its extensive range of insoles with the introduction of OrthoLite® Float™, a super lightweight, high-rebound formulation. This new innovation combines exceptional lightness with impressive high-rebound support, adding comfort...

January 29, 2025

Eldora Mountain Ski & Snowboard Club Launches New Youth Skimo Program

(Boulder, Colo., January 29, 2025) /OUTDOOR SPORTSWIRE/ - Eldora Mountain Ski & Snowboard Club (EMSC), in partnership with Boulder Skimo, is thrilled to announce the launch of its Youth Skimo Program, a first-of-its-kind initiative designed to introduce kids and teens to the exciting world of ski mountaineering. Running from early...

January 29, 2025

PHANTOM Glide Releases New Nordic Formula

SALT LAKE CITY (Jan. 29, 2025) /OUTDOOR SPORTSWIRE/ — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, introduces a new Nordic formula that creates a permanent glide surface that performs across a wide range of snow conditions and can be enhanced with traditional wax for heightened performance...

January 29, 2025

Verde Brand Communications Takes the Wheel for Rossmönster Adventure Truck and Van PR Efforts

BOULDER, Colo. (January 29, 2025) /OUTDOOR SPORTSWIRE/ — Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and...

January 29, 2025

Outdoor Industry Leaders Launch Open-Source Tool to Decarbonize Textile Mills

BOULDER, CO [Wednesday, January 29, 2025] /OUTDOOR SPORTSWIRE/ — Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly introduce the Textile Heating Electrification Tool, an innovative open-source resource designed to help textile mills reduce emissions by transitioning to...

January 29, 2025

Mountain House Teams Up with Darby Communications

Albany, OR (January 29, 2025) /OUTDOOR SPORTSWIRE/ -  Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will...