PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
February 3, 2025
Nutriex Announces Partnership with Legendary Rock Climber, Chris Sharma
SALT LAKE CITY, UTAH /OUTDOOR SPORTSWIRE/ - Nutriex, a leading not-for-profit organization dedicated to empowering individuals through research-based nutritional supplements and education, today announced a formal partnership with world-renowned professional rock climber Chris Sharma. This collaboration marks a significant milestone, building upon Sharma's two-decade personal experience with Nutriex Sport, the...
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February 3, 2025
La Sportiva Debuts 1000-Fill Lumina Down Series and Expands Premium Alpine Tech Line for Fall 2025
BOULDER, CO (Feb. 3, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection and sees the introduction of the Lumina Down Jacket Series and new Gore-Tex® Performance shells....
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February 3, 2025
Stream a Delicious Lineup of Hunting & Fishing Cooking Shows on MyOutdoorTV
DENVER (February 3, 2025) /OUTDOOR SPORTSWIRE/ – It may be cold out, but there’s no better time to fire up the grill and learn a few cooking tips and tricks from MyOutdoorTV (MOTV), the premier streaming service for outdoor enthusiasts. MOTV has an extensive selection of mouthwatering cooking shows from...
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January 31, 2025
All Bass Fishing, All the (Streaming) Time on MyOutdoorTV
DENVER (January 31, 2025) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV has what bass anglers want: a streaming channel dedicated entirely to the excitement and expertise of bass fishing, available on any device, anytime with MyOutdoorTV. The Bass Channel offers an unparalleled collection of expert tips and exclusive content tailored for bass enthusiasts. From...
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January 31, 2025
Freeskier Michelle Parker Returns to Atomic
January 31, 2025 /OUTDOOR SPORTSWIRE/ - Atomic, the global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with freeski phenom, Michelle Parker, who returns to Atomic after a decade long hiatus. A pro-skier from Truckee, California, 37-year-old Parker started...
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January 30, 2025
La Sportiva Launches the Prodigio Max: A Maximal Shoe for the Mountains
Jan. 30, 2025 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max...
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January 30, 2025
mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear
MAMMOTH LAKES, Calif. — January 30, 2025 /OUTDOOR SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated...
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January 30, 2025
Bison Coolers Featured in Google’s ‘50 States, 50 Stories’ Super Bowl Ad Campaign
Fort Worth, Texas - January 30, 2025 /OUTDOOR SPORTSWIRE/ - Bison Coolers, an American-made cooler company based in Texas, tells its story of entrepreneurship, growth and success through a 30-second spot in Google’s ‘50 States, 50 Stories’ Super Bowl ad campaign. Google’s campaign highlights how small businesses are using AI...
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January 30, 2025
Outside Summit Announces Featured Speakers
DENVER, Colo. – January 30, 2025 /OUTDOOR SPORTSWIRE/ - The Outside Summit is thrilled to announce its return in 2025 with a slate of featured speakers that includes some of the biggest names in the outdoor industry. As part of the larger Outside Festival, the Summit brings together key stakeholders,...
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January 30, 2025
Wilderness Exchange Reopens as Black Diamond Wilderness Exchange
[Denver, CO] – January 30, 2025 /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, a global leader in mountain sports gear, is proud to officially announce the grand reopening of Wilderness Exchange as Black Diamond Wilderness Exchange. The overhaul marks the evolution of an iconic independent outdoor retailer into a new kind...