PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 18, 2022
Sweet Protection Partners with Freeskier Jesper Tjäder for Exclusive New Products
(BOULDER, CO - October 18, 2022)/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has partnered with acclaimed Swedish freestyle skier and Olympic medalist Jesper Tjäder for a limited edition release of its Looper Mips Helmet and Boondock RIG Reflect Goggles, available...
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October 18, 2022
Article One and Mission Workshop Launch New Styles in Collaborative Eyewear Collection Designed for Urban Cyclists
FLINT, Mich. (Oct. 18, 2022) /OUTDOOR SPORTSWIRE/ – Article One, the artisanal eyewear brand boasting heirloom-quality Italian craftsmanship in athleisure and optical frames, today announced the launch of its second collaborative collection with Mission Workshop. Article One and Mission Workshop, a San Francisco-based company that creates bags, clothing, and footwear for...
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October 18, 2022
Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine
Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /OUTDOOR SPORTSWIRE/ - Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title...
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October 17, 2022
Polartec® Power Shield® Debuts Bio-Based Weather Protection Technology
Planet Earth, The Universe (October 17, 2022) /OUTDOOR SPORTSWIRE/ – Announced today, Polartec®, a Milliken™ & Company brand, launches its all-new bio-based Polartec® Power Shield® fabric technology setting a new standard for sustainable weather protection. The launch signifies Polartec’s continued pivot to source living matter substitutes for petroleum-based products while increasing...
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October 17, 2022
Active Insulation in a 9 oz. Package – Outdoor Vitals Releases New Vario Jacket
CEDAR CITY, Utah (Oct. 17, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today set a new benchmark in breathable insulation with the release of its Vario Jacket. The Vario is a versatile, 9 oz. jacket with breathable insulation and body-mapped ventilation designed for active...
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October 17, 2022
VSSL First Aid Stash Collection Offers Complete Kit Customization
ABBOTSFORD, British Columbia – Oct. 17, 2022 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today released the First Aid Stash collection, an assortment of first aid tools that can be completely customized based on user needs. The Stash collection offers VSSL’s signature, water-resistant, military-grade...
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October 17, 2022
PaddleTV Hits 100K Subscribers – Receives Coveted Silver Play Button
October 17th, 2022 /OUTDOOR SPORTSWIRE/ – The PaddleTV YouTube channel recently received the highly coveted Silver Creator Award for reaching 100K subscribers. Hosted by Ken Whiting (world champion whitewater paddler turned trusted educator, influencer, and television host), PaddleTV surpassed the 100K milestone in July of 2022. PaddleTV was launched in 2010 and...
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October 17, 2022
Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’ with New Apparel and Snowboard Accessories
PARK CITY, Utah (Oct. 17, 2022)/OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear collections designed for on and off the mountain moments. Developed alongside outdoor retailer Backcountry, Whitespace...
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October 14, 2022
Sea to Summit Partners with Adventure Labworks for Western US Sales Representation
Boulder, CO (October 14, 2022) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with a new sales agency for the western United States region. Effective immediately, Adventure Labworks will represent Sea to Summit in connecting retailers, and passionate users to the...
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October 14, 2022
Chums Secures Top Talent For Revamped Marketing Team
Ketchum, ID (October 14, 2022)/OUTDOOR SPORTSWIRE/ - Chums is gearing up to fortify its position as the number one brand in eyewear retainers and outdoor accessories with two strong additions to its marketing department. Outdoor industry notable Ben Falkson has joined Chums in the role of Marketing Director, along with...