PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 13, 2022
Bajío Sunglasses Launches 2022 Product Line
New Smyrna Beach, FL (May 13th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainable performance sunglasses built to save the world’s saltwater flats and estuaries, has released its new 2022 frames. Sunglasses are the heart of Bajío, providing customers with lightweight, bio-based nylon frames featuring proprietary LAPIS™ lens...
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May 13, 2022
Chaco Celebrates Pride with Latest Sandal Launch
ROCKFORD, Mich. (May 12, 2022) /OUTDOOR SPORTSWIRE/ - Chaco Footwear, the iconic outdoor lifestyle brand, announced today the launch of The 2022 Pride Collection. Created in partnership with Brave Trails, these vibrant, color block, and Pride-inspired sandals are ready for any adventure. Brave Trails is a non-profit organization that helps...
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May 13, 2022
Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record
Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand. Best known for celebrating the spirit of the weekend in everyday life, Chubbies...
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May 13, 2022
Orange Mud to exhibit at GoPro Games
/OUTDOOR SPORTSWIRE/ – Orange Mud is set to exhibit at this year’s GoPro Games in Vail, CO. “The GoPro Games is returning for its 10th anniversary and we couldn’t be more excited to be a part of the event” stated Orange Mud CEO, Josh Sprague. “Our product line caters to so...
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May 12, 2022
Salomon and Ciele Athletics Collaborate on Limited Edition Trail and Road Running Shoe Models
OGDEN, Utah (May 12, 2022) – Salomon, the global leader in trail running, announces a collaboration with Canadian running gear specialist, Ciele Athletics, to create vibrant, limited-edition versions of two Salomon running shoes from the brand’s spring 2022 range. These limited-edition styles of the Pulsar Trail Pro trail running shoe...
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May 12, 2022
Costa Grows Spring 2022 Collection With Two New Lifestyle Frames
DAYTONA BEACH, Fla. (May 12, 2022)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection - Salina and Paunch. Inspired by salty surf and tropical locales, Salina and Paunch have a sleek, adventure-ready style designed to look...
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May 12, 2022
German-Based Design Pioneers Partner to Launch Limited Edition Collection: Jack Wolfskin x Highsnobiety
/OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people...
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May 12, 2022
Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...
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May 11, 2022
Introducing the Varsity Explorer rollator on 10″ tires
/OUTDOOR SPORTSWIRE/ – Introducing the Varsity Explorer™ rollator to the USA, with an aluminum frame at @22lbs, and four 10” solid tires, for cracked sidewalks, dirt and cinder paths, gravel drives and lawns, because old people venture outdoors the same as us all. These wheels call for serious experience, septuagenarian and...
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May 11, 2022
Sweet Protection Athletes Coach 2022 ‘From the Ground Up Project’
(BOULDER, CO - May 2022)/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today, announced that two of their most recent athlete signees, Alexey Vermeulen and Ryan Petry, will be the highlighted coaches of the Outside TV, 12 episode saga, ‘From the Ground Up Project.’ During...