May 10, 2022

Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships

Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the...

May 10, 2022

Hydro Flask Receives U.S. ITC General Exclusion Order to Combat Counterfeiting

Bend, OR (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, announces a landmark order issued by the U.S. International Trade Commission (ITC) that protects Hydro Flask’s intellectual property rights at the border. In January...

May 10, 2022

Colorado Snowsports Hall of Fame Announces Class of 2022

VAIL, Colo. /OUTDOOR SPORTSWIRE/ - With the nominations submitted and votes cast, the Colorado Snowsports Hall of Fame is elated to announce the Class of 2022: an impressive group of industry pioneers, inspirational individuals, and snow sports builders who will be formally inducted on August 21 at the 2022 Hall...

May 10, 2022

Polartec Names Akimbo Communications PR Agency of Record

Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/OUTDOOR SPORTSWIRE/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport merges...

May 9, 2022

The Conservation Alliance Announces 2022 Advocacy Priority Campaigns

Bend, ORE-- May 9, 2022 /OUTDOOR SPORTSWIRE/ -  The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection...

May 9, 2022

Iron Horse Bicycle Classic: Celebrating 50 Years

Durango, Colo. (May 9, 2022)/OUTDOOR SPORTSWIRE/ –The Iron Horse Bicycle Classic will celebrate its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado. In addition to the world renowned Durango-Silverton race and ride, the Iron Horse will debut three new events in 2022. This year marks a...

May 9, 2022

BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach

Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/OUTDOOR SPORTSWIRE/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to...

May 8, 2022

OROS Names Purple Orange Digital Communications as PR Agency of Record

Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched in 2013 by co-founders Michael Markesbery and Rithvik Venna, OROS develops and manufactures new technologies...