PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 18, 2024
Crazy Creek launches 2025 ambassador program, opens application
Red Lodge, Mont. (Nov. 18, 2024) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications...
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November 18, 2024
Pedal Imua: A Charity Ride on the Gran Fondo World Tour® Calendar
November 18th. /OUTDOOR SPORTSWIRE/ - The West Maui Loop, widely celebrated as one of the best cycling routes in the world, takes center stage with the annual Pedal Imua, a special charity ride on the Gran Fondo World Tour® schedule. Since 2022, this event has proudly closed the year-round Gran...
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November 18, 2024
James Hampton Appointed President of HESTRA North America by the Board of Directors
ARVADA, CO (November 18, 2024) /OUTDOOR SPORTSWIRE/ - HESTRA Gloves, the leading family-owned glove brand from Sweden, is entering an exciting new phase of investment and growth in the North American market. To spearhead these initiatives, James Hampton has been appointed President, North America, based at the regional headquarters in Denver,...
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November 18, 2024
GU Energy to Support the Running Industry Diversity Coalition as its Next Spotlight Partner
/OUTDOOR SPORTSWIRE/ - GU Energy Labs is proud to announce the Running Industry Diversity Coalition (RIDC) as its GU Gives spotlight partner for 2025-2026. RIDC, which celebrates its fifth year of advocacy in 2025, is an educational nonprofit working to unite the running industry to improve inclusion, visibility, and access for...
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November 18, 2024
MyOutdoorTV Posts Exceptional Year-Over-Year Growth on YouTube TV/Primetime Channels and Roku
DENVER (November 18, 2024) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV (MOTV), the leading global subscription streaming platform for outdoor enthusiasts, announces impressive year-over-year growth in streaming plays through October 2024 in both YouTube TV/Primetime Channels and Roku. The streaming platform reports a significant surge in viewership, reflecting its expanding reach and growing audience engagement....
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November 18, 2024
The Running Event and The Magic Boost Partner to Empower Young Creators and Amplify Diverse Voices in Running Media
PORTLAND, Maine /OUTDOOR SPORTSWIRE/ - The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is thrilled to announce a collaboration with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters,...
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November 18, 2024
Fuel Goods and Team RunRun Join Forces to Support Athletes’ Goals with Personalized Coaching and Nutrition Solutions
Asheville, NC /OUTDOOR SPORTSWIRE/ - Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, and Team RunRun, the leading online platform connecting athletes with expert coaches, proudly announce a strategic partnership aimed at empowering runners with resources to help them reach their goals. Through this...
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November 18, 2024
Fleet Feet Launches Vendor Partnership with hylo athletics, an Emerging Footwear Brand Focused on Performance and Sustainability
CARRBORO, N.C. (November 18, 2024) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design. Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories...
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November 14, 2024
Ozmo Announces First E-Bike Helmets for Children Ages One and Up with E-Bike Certification Up to 28 mph and Mips Technology, Available for Pre-order Feb. 2025
BROOKLYN, N.Y. /OUTDOOR SPORTSWIRE/ - Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed to grow...
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November 14, 2024
Obōz recognizes Pennsylvania Trail Angel Roxanne Strine as Local Hero
Bozeman, Mont., (November 14, 2024) /OUTDOOR SPORTSWIRE/ - Obōz, the True to the Trail footwear brand, has named Roxanne Strine, of York, PA, as one of its Local Heroes. Strine, a retired postal worker, is the Western Trail Coordinator of Pennsylvania’s Mason Dixon Trail and is a steward and cheerleader...