October 8, 2024

Gran Fondo Hincapie Greenville event aims to raise one million dollars to help residents of Polk County

Greenville, S.C./OUTDOOR SPORTSWIRE/ - Gran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene. “We initially thought that we were going to cancel the event,” said Rich Hincapie,...

October 8, 2024

Turtle Fur Expands Leadership Team with Four New Hires

Morrisville, Vt. (Oct 8, 2024) /OUTDOOR SPORTSWIRE– Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth. Cambria Schmidt, Chief Financial Officer,...

October 8, 2024

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...

October 8, 2024

Ted Ligety Joins DPS Skis and PHANTOM Glide Product Teams

SALT LAKE CITY /OUTDOOR SPORTSWIRE — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president, Thomas Laakso,...

October 8, 2024

National Outdoor Leadership School (NOLS) Releases Second Summit Strategic Plan

LANDER, Wyo. – Oct. 8, 2024 /OUTDOOR SPORTSWIRE/ - The National Outdoor Leadership School (NOLS) has released its Second Summit Strategic Plan, a visionary five-year roadmap for the school's future. Developed over 12 months with input from thousands of stakeholders and guided by a strategic planning committee, the plan focuses on...

October 7, 2024

PAKA Expands Senior Leadership to Fuel Brand Growth and Innovation

Boulder, CO (Monday, Oct 7) /OUTDOOR SPORTSWIRE/ - PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces the addition of four new senior hires and one internal promotion, including Christian Castellani as Director of Wholesale Sales, Matt Etzler as Senior Director of E-Commerce, Erika Marsh...

October 7, 2024

National Land Realty Taps Darby Communications as PR Agency of Record

Greenville, SC – Oct 7, 2024 /OUTDOOR SPORTSWIRE/ - National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a...

October 7, 2024

Switchback welcomes Outdoor Industry Association as Official Event Partner

NASHVILLE, TENNESSEE & BOULDER, COLORADO /OUTDOOR SPORTSWIRE/ - Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering. As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural...

October 7, 2024

Grassroots Fall Connect buying show sees uptick in retailer, brand attendance

ASHEVILLE, N.C. (Oct. 7, 2024) /OUTDOOR SPORTSWIRE/ - As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers,...

October 7, 2024

SKHOOP Celebrates 25 Years of Warm Bums

Åre, Sweden /OUTDOOR SPORTSWIRE/ - 2024 marks a major milestone for SKHOOP—25 years of keeping people warm and stylish. What started as a simple idea by founder Sissi Kewenter on a cold, frosty morning in Åre, Sweden, has grown into a beloved global brand known for its functional fashion. Reflecting...