PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 24, 2022
Gnarly Nutrition’s Whey Protein Wins Good Housekeeping 2022 Fitness Award
Salt Lake City, UT (January 24, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce that their Whey Grass-Fed Protein was named a winning product in the “Wellness Wonders” category for Good Housekeeping’s 2022 Fitness Awards. Gnarly Whey is a whey protein concentrate that delivers healthy fats, omega-3 acids...
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January 21, 2022
Ruffwear Turns Excess Material Into Limited Edition Meadow Stream Collection
BEND, OR (Jan. 19, 2022) /OUTDOOR SPORTSWIRE/ - Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce the debut of its limited-edition Meadow Stream product line. The new Meadow Steam series is made from...
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January 21, 2022
Front Runner Outfitters Introduces New Wolf Pack Pro Gear Organization and Storage Solution
LOS ANGELES (Jan. 21, 2022) /OUTDOOR SPORTSWIRE/ Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative and thoughtfully designed overlanding and camping equipment, announces the release of the Wolf Pack Pro. This durable, weatherproof storage container is designed to protect critical equipment and...
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January 21, 2022
GRAYL Receives 2021 Outstanding Partnership Award from The Conservation Alliance, Nominated by Washington Wild
Seattle, WA (January 21, 2022) /OUTDOOR SPORTSWIRE/ Earlier this month, Seattle-based GRAYL®, maker of innovative water filters and purifiers, purpose-built for limitless adventure, received a 2021 Outstanding Partnership Award in recognition of their partnership with Washington Wild, a Conservation Alliance grantee. Since 2018, the partnership between Grayl and Washington Wild...
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January 20, 2022
Mammut Announces Learn to Ski or Ride Scholarship in Partnership with Copper Mountain
(Williston, VT) /OUTDOOR SPORTSWIRE/ - Mammut, premiere mountain safety and outdoor brand, is thrilled to announce its Learn to Ski or Ride Scholarship in partnership with Copper Mountain. As a part of their ongoing commitment to support inclusivity in the outdoors, Mammut and Copper created an all-inclusive learn to ski...
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January 20, 2022
Outdoor Prolink Professionals Donate Over $84,000 Throughout 2021
BOULDER, Colo. (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving...
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January 20, 2022
Big Bear Lake to Host Global Long-Distance Hiking Event Series as HIGHLANDER Expands to U.S.
BIG BEAR LAKE, Calif. (January 20, 2022) /OUTDOOR SPORTSWIRE/ - A once sought-after destination during the California Gold Rush will now become a true gold mine for hikers who are ready to test their physical limits and live in perfect harmony with nature over several days. Big Bear Lake, the...
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January 20, 2022
Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes
BUFFALO, N.Y. (Jan. 20, 2021) /OUTDOOR SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...
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January 20, 2022
Lolë Welcomes New Vice-President of Sales
MONTREAL (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...
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January 20, 2022
iROCKER Paddles Forward with Backbone Media
Jacksonville, Fla. (Jan. 20, 2022) iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of record, Backbone will help drive brand awareness to reach a new and wider audience. Since...