PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 4, 2024
Zeal Optics Unveils Selkirk, Its First-Ever Glacier Sunglass
Boulder, Colo. – September 4, 2024 /OUTDOOR SPORTSWIRE/ – Zeal Optics launches its first-ever glacier sunglasses, Selkirk, made from plant-based* materials and designed to transform effortlessly from a functional glacier style to a retro-trendsetting lifestyle sunglass. Named after the rugged Selkirk Mountains, these glacier sunglasses are for those who crave...
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September 4, 2024
The Travel Yogi Appoints Darby Communications as Communications Agency of Record
Long Beach, CA – September, 2024 /OUTDOOR SPORTSWIRE/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will...
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September 4, 2024
NEMO’s Endless Promise® Down Sleeping Bag Collection Wins Green GOOD DESIGN® Sustainability Award
Dover, NH/OUTDOOR SPORTSWIRE/ – NEMO’s fully recyclable Endless Promise® down sleeping bag collection has won the Green GOOD DESIGN® award for sustainability in product design. NEMO debuted its Endless Promise Collection in 2023 with the Forte™ Endless Promise® synthetic Spoon® shape sleeping bag, and the recent inclusion of their down...
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September 4, 2024
NFL Star Brock Purdy Joins Ariat as Brand Ambassador
SAN LEANDRO, Calif. (Sept. 4, 2024) /OUTDOOR SPORTSWIRE/ - Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League’s San Francisco 49ers. As Ariat’s newest brand ambassador, Purdy will appear in national TV and...
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September 3, 2024
Global performance apparel maker Youngone Corp. opens Canadian liaison office led by SVP Diana Seung
SEOUL, South Korea (Sept. 3, 2024) /OUTDOOR SPORTSWIRE/ - Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company's commitment to enhancing its presence in the region and will...
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September 3, 2024
Jogology® and The Running Event Debut Future Leaders Award to Celebrate and Honor Achievement in the Running Industry
Wake Forest, N.C. (September 3, 2024) /OUTDOOR SPORTSWIRE/ - In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future...
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September 3, 2024
Noah Dines hits 2.5 million vertical feet skied in a year, breaking former record
/OUTDOOR SPORTSWIRE/ – It’s the first week of September and Fischer athlete Noah Dines has officially cracked the record for self-powered vertical feet skied in a calendar year. Dines crested over Aaron Rice’s 2016 mark of 2.5 million feet on Monday, September 1st at El Colorado, the resort in the...
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September 3, 2024
Gregory Mountain Products and Unlikely Hikers Partner on Pack Collab in Fall 2024
SALT LAKE CITY, UTAH (Sept. 3, 2024)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the first pack manufacturer to launch a plus-size pack collection in 2021, is partnering with Unlikely Hikers on a collection of new everyday adventure and hiking packs. The collection is a celebration of the organization and its partnership with...
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September 3, 2024
Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors
VOSS, NORWAY (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...
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September 3, 2024
Teva Launches Fall 2024 Collection, Fusing Functional Performance and Comfort
GOLETA, Calif., (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), announces the arrival of its Fall 2024 launch introducing new functional performance and lifestyle products, rounding out the brand’s collection of year-round footwear designed for outdoor adventure. Following the launch of the Aventrail trail...