PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 6, 2022
INFINIT Nutrition Launches New Website
Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...
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January 6, 2022
Introducing The Aventon Soltera
/OUTDOOR SPORTSWIRE/ - Aventon’s newest eBike, the Soltera, is nimble and powerful enough to replace your car in the city yet lightweight enough to carry up a flight of stairs after a day’s work. With four colors available, two drivetrain options, and traditional and step-through frame types, there’s a Soltera...
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January 6, 2022
Arbor Day Foundation Puts Down Roots With Klean Kanteen
LINCOLN, Nebraska (January 6, 2022) /OUTDOOR SPORTSWIRE/ - Arbor Day Foundation, the largest 501(c)3 nonprofit membership organization dedicated to planting trees, today announced a partnership with Klean Kanteen, a family- and employee-owned B-Corporation, Certified Climate Neutral company, and 1% for the Planet member. “In many ways, Klean Kanteen represents a...
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January 6, 2022
Employees Purchase Kitsbow with Backing from N.C. Investors
Old Fort, N.C. (January 6, 2022) /OUTDOOR SPORTSWIRE/ - Kitsbow, maker of premium cycling clothing and accessories, was purchased by its employees with the assistance of a group of local North Carolina investors on January 3, 2022 after 10 years of private ownership. Effective immediately, employees will own a majority...
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January 6, 2022
GO Sleeves Adaptive “Trail Blader” Zachary Friedley to Speak at The Run Show USA
San Jose, CA (January 6, 2022) /OUTDOOR SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of adaptive trail running athlete Zachary Friedley to an ongoing partnership contract. “Zachary is an amazing addition to the GO Sleeves...
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January 6, 2022
Pinarello US Announces New Scuderia Roster for 2022
Solana Beach, CA. (1/6/22) /OUTDOOR SPORTSWIRE/ - Following its bold move into the gravel sector in 2021, Pinarello, the storied Italian bicycle maker, announces the expansion of its Scuderia ambassador program for 2022. The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors...
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January 6, 2022
Bern Helmets and Mount Holly Beer Co. Release Bern Sesh, Limited Dry Hopped Lager
PLYMOUTH, Mass. (January 6, 2021) /OUTDOOR SPORTSWIRE/ - Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced it is launching Bern Sesh on January 12, 2022, a limited Dry Hopped Lager in collaboration with Mount Holly Beer Co., a pilot...
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January 6, 2022
Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster
KENT, Wash., (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ - Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the...
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January 6, 2022
Superfeet Founder and Insole Innovator, Dennis Brown, Passes Away at 96
FERNDALE, Wash. (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ - Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, sadly announces the passing of founder Dennis Brown on December 31, 2021. A highly decorated soldier, entrepreneur, inventor, teacher, and loyal friend, Brown passed away peacefully at his...
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January 6, 2022
Big City Mountaineers Announces Program Updates for 2022
Golden, Colo. (January 6, 2022) /OUTDOOR SPORTSWIRE/ - Big City Mountaineers (BCM), a national nonprofit and leading provider of outdoor and backcountry experiences for youth from disinvested communities releases plans for both its 2022 youth programs and the adventure fundraising season, following a year that generated both organizational transformation and...