PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 17, 2021
La Sportiva Expands Staff to Accommodate Growth
Nov 17, 2021 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - Today, La Sportiva announces the hiring of two key roles at their Boulder, Colorado offices. Nat Matthews is Financial Director and Darrin Young is National Sales Manager. Nat replaces Kellie Beran, who is retiring after 27 years of service to the brand...
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November 17, 2021
USA Skimo Announces 2021/2022 Race Schedule and National Team Qualifying Information
Dillon, Colo. (November 2021) /OUTDOOR SPORTSWIRE/ - The United States Ski Mountaineering Association (USA Skimo) announced today that it will host two qualifying events for elite athletes in Colorado in December as the team begins its steady march to its highly anticipated debut at the 2026 Winter Olympics in Italy. USA...
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November 17, 2021
New Outdoor Research SuperStrand insulation offers best-in-class warmth-to-weight ratio
SEATTLE, Wash. /OUTDOOR SPORTSWIRE/ - Pairing a new kind of synthetic insulation with innovative construction, the new SuperStrand LT jacket collection from Outdoor Research, the Seattle based manufacturer of category-leading outdoor apparel, results in the best warmth-to-weight layering package the OR brand has ever offered. It also sets a new...
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November 17, 2021
Old Fort Trails Project Approved and Funded
OLD FORT, North Carolina /OUTDOOR SPORTSWIRE/ - In a press conference today, the community of Old Fort, N. C. announces plans to build 42 miles of new, accessible trails for people of all abilities and backgrounds in Pisgah National Forest. The U.S. Forest Service has formally approved the plans, and...
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November 16, 2021
Marker Teams up with Women of Patrol for Limited-Edition Goggle
Lebanon, NH (November 16, 2021) /OUTDOOR SPORTSWIRE/ - Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers and encourages more women to work in the ski industry. The goggle will be available for...
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November 16, 2021
PAKMULE Hitches Up With Darby Communications
New Braunfels, TX -- November 16, 2021/OUTDOOR SPORTSWIRE/ - PAKMULE, the maker of hitch-mount cargo carriers, has retained Asheville, NC-based Darby Communications as its PR agency of record. Effective immediately, Darby Communications will work with PAKMULE to introduce their lineup of cargo carriers, attachments, and accessories to a larger audience...
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November 16, 2021
Vail Resorts to Prioritize Pass Holders During Peak Holiday Periods
BROOMFIELD, Colo., Nov. 16, 2021 — As Vail Resorts begins to welcome skiers and riders back for a highly anticipated winter, the company is announcing new strategies taking effect during the 2021-22 North American season to enhance the guest experience and prioritize its pass holders. This includes: Limiting lift ticket...
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November 16, 2021
Bern Helmets Partners with Vermont Adaptive Ski and Sports, Donating More Than 300 Helmets for Snow and Bike Activities in 2021 & 2022
PLYMOUTH, Mass. (Nov. 16, 2021) /OUTDOOR SPORTSWIRE/ - Bern Helmets, respected internationally for its proprietary street-inspired bike, snow, and action sports helmets, is pleased to announce a partnership with Vermont Adaptive Ski and Sports, a nationally recognized nonprofit providing year-round sports and recreational programs for people with disabilities. Between last year...
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November 16, 2021
Miraflora Naturals Announces New CEO
BOULDER, Colo. (Nov. 16, 2021) /OUTDOOR SPORTSWIRE/ - Miraflora Naturals, family-owned and -operated purveyor of 100% organic hemp flower oil products, today announced Zach Glassmith as its new CEO. Glassmith is stepping up from his previous role of director of e-commerce at Miraflora to guide the brand towards continued success during a...
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November 16, 2021
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2021. The AAC partnered with Mountain Hardwear to establish...