PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 12, 2021
SCARPA’s newest ski boot innovation aligns with brand promise to help protect the planet
BOULDER, Colo. (Nov. 12, 2021) – SCARPA, the leading producer of footwear for mountain sports, heads into winter 2021/2022 with a steadfast commitment to sustainability and renewable sources, aligned with the brand’s Green Manifesto. Every boot in the best-selling Maestrale or Gea RS or Maestrale and Gea ski-boot family is...
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November 12, 2021
Iconic Utah Ski Areas Immortalized by Legendary Ski Map Artist James Niehues Released for Public Purchase
SALT LAKE CITY, UT (Nov. 12, 2021) /OUTDOOR SPORTSWIRE/ - Renowned artist James Niehues, who spent his career crafting intimate depictions of more than 200 ski areas across the globe, announces the release of a selection of his original paintings and sketches of Utah’s most popular ski areas. This next...
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November 11, 2021
Grassroots Outdoor Alliance launches IndieOutdoor, a national non-profit trade association to empower, elevate and unite independent specialty outdoor retail
KANSAS CITY, MISSOURI (NOVEMBER 9, 2021) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance today announced the launch of IndieOutdoor (www.IndieOutdoor.com), a 501(c)(6) non-profit trade association delivering real-time sales data, local marketing support and a united national voice to all outdoor categories of independent specialty retail. Introduced to a crowd of member...
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November 11, 2021
Norrøna Reveals Purpose-Built Fall 2022 Ski Collection
BOULDER, Colo. (Nov. 11, 2021) /OUTDOOR SPORTSWIRE/ - Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, unveils its Fall 2022 collection featuring its most innovative products to date. Expanding upon its iconic lyngen, and lofoten collections, Norrøna introduces purpose-built products for big mountain freeride ski...
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November 11, 2021
PaddleTV’s 2022 Buyer’s Guide – Open for Submissions
Beachburg, Canada /OUTDOOR SPORTSWIRE/ - Submissions for the second annual PaddleTV Buyer’s Guide are now being accepted. The Buyer’s Guide series is released through the PaddleTV YouTube Channel as well as shared through Facebook and Instagram. With over 86,000 subscribers and 16 million views, PaddleTV is one of the most popular paddling focused YouTube channels in the world. Produced by Heliconia, PaddleTV’s Buyer’s...
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November 11, 2021
The Winter Adventure Safety Festival Returns For 2021
WILLISTON, Vt. (November 11, 2021) – Mammut, the premium outdoors and mountain safety brand born in Switzerland, is honored to partner with The Lady Alliance for its fourth celebration event for safety in the outdoors. The latest Adventure Safety Festival takes place on December 2 and will consist of a...
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November 11, 2021
The Deckers X Lab Adds This All-Terrain Hiker to Their Innovative Footwear Line
GOLETA, Calif. /OUTDOOR SPORTSWIRE/ - Knowing full well the adventure continues well beyond the carpet or the concrete, Deckers X Lab today launches the trail ready X-SCAPE NBK Mid. A hybrid of street sneaker meets hiking boot with the comfort of a slipper, the NBK Mid with its Vibram® N-Oil...
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November 10, 2021
Ignik Heats Up with New Hires
Bainbridge Island, WA – November 10, 2021 /OUTDOOR SPORTSWIRE/ - Ignik, a brand dedicated to helping people get outside earlier and stay outside longer through sustainable outdoor heating products, proudly welcomes three new members to its growing team. Ryan Flynn has been named the Director of Global Sales, Brandon Ramirez...
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November 10, 2021
Altra Launches New Cross-Training Shoe
DENVER (Nov. 10, 2021) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in the performance footwear category, today debuts a new approach to cross-training with the launch of the Solstice XT 2, revamping the brand’s ‘gym and training’ category. The Solstice XT 2 is an updated lightweight cross-trainer ready for all-day...
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November 10, 2021
Saucony® Appoints Brian Moore as Senior Vice President Of Global Product
WALTHAM, MA (November 10, 2021) /OUTDOOR SPORTSWIRE/ - Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, today announced the appointment of industry veteran Brian Moore to senior vice president of global product, effective immediately. In his new role, Moore will be...