October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) – Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In a marriage of...

October 6, 2021

Hot Bento Needs Your Vote

HONOLULU, HI October 2021) HOT BENTO NEEDS YOUR VOTE: Selected from thousands of products nationwide, Hot Bento is a finalist in Making It With Lowes. Winners will be selected by popular vote. Visit www.MIWLfanfavorite.com between now and 10/15 to cast your vote-no purchase necessary. Hot Bento was selected by Outside...

October 6, 2021

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...

October 6, 2021

Astral Pays Homage to Iconic and Influential Green River with Limited Edition Lifejacket

Asheville, NC – October 6, 2021 –  Astral, manufacturer of industry-leading PFDs and footwear, is proud to unveil its latest limited edition lifejacket, the LE Heron GreenJacket: a tribute to the iconic Green River that has played such a formative role for Astral, its employees, and whitewater kayaking as a...

October 6, 2021

Magma Products, rygr Cook Up Public Relations, Affiliate Marketing Partnership

Lakewood, Calif. (Oct. 6, 2021) — Magma Products, a leading manufacturer of durable, confidence-inspiring marine and RV/outdoor cooking products, announces it has retained active lifestyle agency, rygr, as its integrated marketing partner. The agency will support Magma Products across earned media and affiliate marketing services in North America as the...

October 6, 2021

Cardo Systems Unveils New Packtalk Ski System For Winter Season

Boulder, CO (October 2021) - Cardo Systems, the global leader in state-of-the-art Dynamic Mesh Communication motorcycle communication devices, has announced that its new Packtalk Ski product line is available for sale ahead of the 2021-22 winter season, giving skiers and snowboarders a revolutionary new way to communicate on the slopes...

October 6, 2021

Gnarly Nutrition Transitions to Recyclable Steel Packaging

SALT LAKE CITY, UT (October 6, 2021) -- Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports...

October 5, 2021

New Confluence Program Seeks to Fund Historically Racially Marginalized Groups Working to Protect Natural Places

Bend, Oregon (Oct. 5, 2021) - Conservation experts, business leaders, and grantmakers are inviting historically racially marginalized groups to apply for funding to protect natural places across the USA and Canada via a new initiative called the Confluence Program. Groups do not need a charitable status to apply, and the...

October 5, 2021

Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers

KENT, Wash., (October, 5, 2021) — Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that ...