PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 26, 2021
Snowsports Industries America Releases Participation Study for 2020-2021 Season
Park City, Utah (October 26, 2021) /OUTDOOR SPORTSWIRE/ - Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a general cumulative view of winter...
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October 26, 2021
Sweet Protection’s Trooper 2Vi Mips Helmet Snags Outside’s Gear of the Year Award
(BOULDER, CO - OCTOBER 2021) /OUTDOOR SPORTSWIRE/ - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today announced that its celebrated new Trooper 2Vi Mips Helmet has earned the coveted Gear of the Year Award from Outside, the latest in a string of accolades for the...
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October 25, 2021
Sun Valley Resort Announces Winter Operating Plan for 2021-2022 Season
Sun Valley, ID. – Oct. 25, 2021 /OUTDOOR SPORTSWIRE/ - Sun Valley Resort, ranked #1 Overall Resort in SKI Magazine’s Annual Ski Resort Awards and Reader’s Poll for the second year in a row, today announced its 2021-2022 season Winter Operating Plan. Similar to last season, the plan focuses on...
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October 25, 2021
DXLAB Collaborates With Local Artisan For This Ultra-Limited Footwear Release
GOLETA, Calif. October 25th, 2021 /OUTDOOR SPORTSWIRE/ - Footwear innovation brand Deckers X Lab (deckersxlab.com) has partnered with local weaver and french artist Nadine Marchal. Inspired by the new moon wind, Nadine brings her art of weaving into a ultra-limited edition for the lab’s best-selling slip-on shearling boot. Designed and woven...
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October 25, 2021
Best Kayaks of the Year – 2021 Best In Class Awards by PaddleTV Announced
Beachburg, Canada /OUTDOOR SPORTSWIRE/ - The final Best in Class award has been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting on PaddleTV. Ken spent the summer testing some of the industry’s top paddling gear and has narrowed down five of the industry’s top kayaks, awarding them...
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October 25, 2021
BlackStrap Launches Smokey Bear Partnership With USDA Forest Service
BEND, OR (Oct. 25, 2021) /OUTDOOR SPORTSWIRE/ -This fall, BlackStrap is partnering with the world’s most well-known bear and American icon - Smokey Bear - to offer licensed facegear, head wear and goggle covers. In 2021, Smokey Bear celebrated 77 years of wildfire education and BlackStrap released a Birthday Collection...
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October 25, 2021
Glade Optics MagFlight named best of new goggles in Blister Winter Buyer’s Guide
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ - The new MagFlight goggles from Glade have been named among the best of new goggles of 2021-2022 in this season’s Blister Winter Buyer’s Guide, and both the buyer’s guide and the goggles are available for pre-order now. Glade’s MagFlight goggle features an innovative quick-change lens...
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October 25, 2021
Stoke! BOTE Welcomes Juli Hernandez as Ambassador
/OUTDOOR SPORTSWIRE/ - Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she...
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October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /OUTDOOR SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
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October 25, 2021
Athletic Brewing Donates One Million Dollars Through Its Two for the Trails Program
San Diego, Calif. (October 25, 2021) /OUTDOOR SPORTSWIRE/ - Athletic Brewing, the leading non-alcoholic craft brewer in the U.S., is proud to announce the 2021 grantee winners of its industry benchmark-setting program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing...