PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 22, 2021
Salomon Reimagines Preseason Ritual for Ski Community with ‘Quality Ski Time’ Film Tour
OGDEN, Utah (September 22, 2021) /OUTDOOR SPORTSWIRE/ Today, Salomon announces its 2021 Quality Ski Time Film Tour, which will premiere in Denver on September 30. The tour will highlight films from Salomon athletes and supported production companies, including Blank Collective (Alexi Godbout and Stan Rey), The Fifty Project (Cody Townsend),...
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September 22, 2021
Rad Power Bikes Reimagines Transportation, Introduces RadCity 5 Plus in North America and Europe on World Car Free Day
SEATTLE and UTRECHT, Netherlands - SEPTEMBER 22, 2021 /OUTDOOR SPORTSWIRE/ Today, Rad Power Bikes™, North America’s largest electric bike brand, unveils the RadCity 5 Plus, the next generation of its versatile commuter ebike giving urban dwellers the freedom to adopt healthier, affordable and convenient alternative transportation options in their daily...
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September 22, 2021
PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action
BOULDER, COLO (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...
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September 22, 2021
Rossignol Group appoints Sr. Vice President of sales for North America
Park City, UT – Sept 22nd, 2021 /OUTDOOR SPORTSWIRE/ Rossignol Group North America is pleased to announce the immediate appointment of Chris Horan as Sr. Vice President of Sales, Winter Sports Equipment. Horan will be responsible for overseeing the Group’s Winter Sports Equipment (WSE) business in both the U.S. and...
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September 22, 2021
Fischer Skis awards Portland Nordic grant to bring lighting to Riverside Golf Course
Portland, Maine /OUTDOOR SPORTSWIRE/ Fischer Skis has selected Portland Nordic as a recipient of its annual Fischer Grant program. The $2,500 grant, along with an additional $2,500 matching challenge grant, will go towards Portland Nordic’s plan to light a 2km loop at Riverside Golf Course. To celebrate the grant award,...
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September 22, 2021
Primus, Brunton Retain Awesome Outdoors Sales Group
LOUISVILLE, Colo. (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and West Virginia. Led by Founder David Link, Awesome Outdoors Group brings...
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September 22, 2021
Strong Mountain Bike Pro Field Expected For 2nd Annual Pikes Peak Apex Presented by Rockshox
Colorado Springs, CO /OUTDOOR SPORTSWIRE/ Sports Strategies announces a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. $25,000 is up for grabs, split evenly between the men and women’s top finishers. The men’s field includes reigning APEX Champion and Marathon MTB...
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September 22, 2021
Kodiak Steps into New Territory in Fall ’21 Collection
Cambridge, Ontario, September 22, 2021 /OUTDOOR SPORTSWIRE/ Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall...
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September 21, 2021
Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection
SAN FRANCISCO, Calif. (September 21, 2021) /OUTDOOR SPORTSWIRE/ Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet...
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September 21, 2021
Ascent Protein Releases New Limited-Time-Only Whey Protein Flavor In Cookies & Cream
DENVER, COLORADO - Sept. 21, 2021 /OUTDOOR SPORTSWIRE/ This week, Ascent Protein announced a new, limited-time-only flavor release of their Native Fuel® Whey Protein in Cookies & Cream. Ascent conducted consumer surveys to inform this new flavor release. It will be sold while supplies last on Ascentprotein.com, on Amazon.com and...