PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 22, 2021
Kodiak Steps into New Territory in Fall ’21 Collection
Cambridge, Ontario, September 22, 2021 /OUTDOOR SPORTSWIRE/ Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall...
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September 21, 2021
Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection
SAN FRANCISCO, Calif. (September 21, 2021) /OUTDOOR SPORTSWIRE/ Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet...
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September 21, 2021
Ascent Protein Releases New Limited-Time-Only Whey Protein Flavor In Cookies & Cream
DENVER, COLORADO - Sept. 21, 2021 /OUTDOOR SPORTSWIRE/ This week, Ascent Protein announced a new, limited-time-only flavor release of their Native Fuel® Whey Protein in Cookies & Cream. Ascent conducted consumer surveys to inform this new flavor release. It will be sold while supplies last on Ascentprotein.com, on Amazon.com and...
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September 21, 2021
Backcountry, Competitive Cyclist Launch Expedition Perks Loyalty Program
PARK CITY, Utah (Sept. 21, 2021) /OUTDOOR SPORTSWIRE/ Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks. Expedition Perks is free to join and allows members to earn access to concierge-like customer service via the Gearhead program,...
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September 21, 2021
Black Diamond Announces Key Promotions to its Senior Leadership Team
SALT LAKE CITY, September 21, 2021 /OUTDOOR SPORTSWIRE/ Black Diamond Equipment®, a global innovator in climb, ski, and mountain sports equipment, is pleased to announce key promotions to its senior leadership team in Black Diamond’s sales and operations divisions. Industry veteran Brian Block was appointed to vice-president of sales for...
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September 21, 2021
prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards
Carlsbad, CA – September 21, 2021 /OUTDOOR SPORTSWIRE/ prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary of...
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September 21, 2021
Nutrition Company MANTRA Labs Announces New Partnership with HYROX
AUSTIN, Tex. - SEPTEMBER 21, 2021 /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series - HYROX. MANTRA Labs will serve as an official nutrition partner for the 2021...
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September 21, 2021
The Great Escape Film Presented by Knog Premieres in the United States
Melbourne, AU – Sept 21, 2021 /OUTDOOR SPORTSWIRE/ -- British Adventure Collective is excited to announce the stateside debut of The Great Escape, presented by Knog. In this poignant, inspiring, and visually stunning film, British Adventurer Aaron Rolph reimagines the popular Land’s End to John o’ Groats traverse across Great...
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September 21, 2021
Lucyd SMART Eyewear Launches Lyte Sport
Miami, FL: Lucyd, the brand of Bluetooth-enabled sunglasses announces today the launch of its lineup of SMART eyewear designed for the sports market. In addition to its current assortment of lifestyle-focused designs, Lucyd is rolling out the “Lyte Sport” capsule collection of its popular Lyte frames, which offer a sleek...
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September 21, 2021
Sierra Designs Relaunches the Mobile Mummy Sleeping Bag
September 21, 2021– Broomfield, CO – Everyone loves a comeback story, and the Mobile Mummy from Sierra Designs is just that. Relaunching next month, the new Mobile Mummy will feature the same innovative and wearable design with updated recycled materials. While most sleeping bags are just for sleeping, this one...