PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 20, 2021
Outdoor Research Launches Insulated RadiantX Gloves Powered by HeiQ XReflex Technology
Seattle, Wash., and Zürich, Switzerland, Sept. 20, 2021 – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, this fall launches its RadiantX Gloves and Mitts, a new line of insulated handwear, making it the first brand to use revolutionary HeiQ XReflex Radiant Barrier Technology. HeiQ XReflex Radiant...
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September 20, 2021
mountainFLOW Becomes First Outdoor Company to Mandate Time Away From Work
(BOULDER, CO - September 2021) - mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, today became the first company in the outdoor industry to mandate extended time away from work, dubbed “Adventure Time.” Launched in...
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September 17, 2021
Rerouted Officially Releases Mobile App to Public
Earth, Sept, 17 — As of Monday the 13th, the Rerouted Mobile App has been released to the public. The Rerouted Mobile App helps people buy, sell & donate outdoor gear online. Users are provided customized suggestions of the best second-hand gear with Rerouted App’s ‘Curated Gear Closet’ feature. The...
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September 17, 2021
Margaritaville Hits The Road With Camp Margaritaville, Collection of RV Resorts
ORLANDO, Fla., Sept. 17, 2021 /PRNewswire/ -- Margaritaville has found that paradise is where you park it. Following the success of Camp Margaritaville Pigeon Forge, TN and Lake Lanier, GA, the global lifestyle brand is announcing additional Camp Margaritaville RV Resort openings, bringing the brand's iconic experiences, fun, and escapism to even more travelers. These highly-anticipated, upscale...
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September 17, 2021
Leadership Change at Mammut Sports Group AG
Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...
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September 17, 2021
Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America
OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave his position as Salomon VP winter sports equipment and Atomic general manager on December 31,...
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September 16, 2021
Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”
PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...
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September 16, 2021
Outdoor Prolink Expands Pro Purchase Program Into Canada
BOULDER, Colo. (September 16, 2021) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of...
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September 16, 2021
Big City Mountaineers Partners with Startup Apparel Company Rugged Range to Produce Limited Apparel Run
GOLDEN, Colo. (September 16, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that the organization has partnered with Rugged Range to release a limited run of apparel and accessories that will feature and...
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September 16, 2021
DPS Pagoda Tour, Koala Collections Earn Editors’ Choice Awards
SALT LAKE CITY (September 16, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, is proud to announce that its new Pagoda Tour and Koala collections have earned editorial awards from leading publications Backcountry Magazine and Freeskier Magazine. Both collections are available today at...