PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 16, 2021
prAna Welcomes Monica Mirro as New President
CARLSBAD, Calif. – September 16, 2021 – prAna, a leader in sustainable, outdoor fashion, has appointed Monica Mirro as its new president. She brings extensive experience in leadership roles with omni-channel brands, including Under Armour and SPANX. Mirro will focus on attracting more customers to prAna by increasing awareness for...
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September 16, 2021
Tonic Eyewear Coming to America
TONIC Eyewear is proud to announce that its product line of the worlds most advanced outdoor sunglasses will soon be coming to the United States. These sunglasses have the fit, style, and performance that complement the outdoor life, delivering the form and function required by today’s active sportsmen for virtually...
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September 16, 2021
Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...
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September 16, 2021
Tiny Tents Returns with Most Ridiculous Concept Yet
BOULDER, Colo. - Sept. 16, 2021 (OUTDOOR SPORTSWIRE) – Tiny Tents, creators of scale-model tents with all the features and functionality of regular-sized tents, today introduced the Basecamp Dome Tent, a 15”-tall geodesic-dome-shaped mountaineering tent designed to withstand the toughest of elements. The Basecamp Dome Tent joins the original Tiny Tent,...
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September 16, 2021
KUIU Adds New Ultra Durable Waypoint Duffel Line To Growing Travel Offering
Dixon, CA (September. 16th 2021) – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Waypoint Duffel series to their growing line of travel packs. Now available in three different sizes, the Waypoint Duffel provides a secure and protected transport solution to ensure...
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September 15, 2021
Snowsports Industries America Outlines Upcoming Education Initiatives
Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization's Education platform. With the aim of providing critical tools and information necessary to drive and grow businesses, SIA provides year-round, curated education...
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September 15, 2021
Mountain Hardwear Releases Two New Backcountry Ski Packs; Snoskiwoski 40™ and Powabunga 32™
Richmond, Calif. /OUTDOOR SPORTSWIRE/ Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has introduced the new snowsports-focused Snoskiwoski 40™ and Powabunga 32™packs. After nearly seven years of product development in conjunction with Mountain Hardwear athletes, the two packs are designed with ski mountaineering, backcountry...
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September 15, 2021
Jack Wolfskin Partners with Public Lands, DICK’S Sporting Goods’ New Outdoor Store Concept
Park City, UT /OUTDOOR SPORTSWIRE/ — Jack Wolfskin, a globally recognized outdoor brand centered on sustainability, environmental protection, and inclusivity, is proud to announce a partnership with Public Lands, a new outdoor specialty store concept from DICK’S Sporting Goods. The new retail locations are designed to provide consumers with an immersive...
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September 15, 2021
Salt Life Launches Extensive Charter Captains Directory
Columbus, Ga. /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, launches its Charter Captains Directory featuring over 100 captains across the globe. The Charter Captains Directory connects individuals and groups looking to plan their dream day on the water with saltwater captains...
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September 15, 2021
REVEAL Global Media Conference to Connect Brands and Media from Sea Otter Classic
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ REVEAL Global Media Conference, an event series designed to connect the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces that REVEAL BIKE will be held at The Sea Otter Classic 2021, the leading bike...