PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 1, 2021
Matador Upgrades Packable Adventure with Latest Additions to Advanced Series
BOULDER, Colo. (Sept. 1, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced five new products to its Advanced Series, a collection of the brand’s most ultralight, compact, weatherproof travel bags. The launch includes significant updates to several of Matador’s award-winning products, as well as...
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August 31, 2021
SylvanSport Leads the Charge Towards Sustainability with All-Electric RV Line
Brevard, NC – August 31, 2021 – SylvanSport, the Brevard, NC-based maker of innovative camping trailers and gear, announces the development of a 100% electric motorhome line. To accomplish its vision, SylvanSport has partnered with Zeus Electric Chassis, Inc., a fully configurable class 3-8 electric work truck manufacturer. The companies...
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August 31, 2021
Send It Foundation Partners with Backcountry for Second Annual SENDtember Campaign
Truckee, CA – August 31, 2021 – The Send It Foundation, a non-profit organization built upon the expression, “send it”, provides free outdoor adventures for young adult cancer fighters and survivors and aims to inspire positivity, enthusiasm, pushing boundaries, and living life to the fullest each day. According to the...
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August 31, 2021
OvareVentures Expands Retail Presence with Purchase of Kenver, Ltd.
(August 31, Los Angeles, CA) — OvareVentures is expanding its retail presence and adding to its outdoor portfolio with the purchase of Massachusetts-based Kenver, Ltd., a sportswear boutique and outdoor retail hub with a storied history. Founded in 1959 by the late sportsman and skier Ken Vermeulen, Kenver specializes in...
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August 31, 2021
Filson x Helinox Collection Captures the Colors and Feel of Autumn
BERKELEY, Calif. - August 31, 2021 - To mark the changing of the seasons, Filson and Helinox, two brands known for offering premium equipment for outdoor enthusiasts, today introduce a limited-edition collection that celebrates the cooling temperatures, colors and enjoyment of fall. The new collection melds the craftsmanship of Helinox...
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August 31, 2021
La Sportiva Reinvigorates Several Iconic Climbing and Approach Shoe Models for Spring 2022
August 31, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces that for Spring 2022, several iconic climbing shoe models are fully redesigned and updated for modern climbing. The Mantra, Katana Lace, Finale, Tarantula, and Tarantulace are all brand...
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August 31, 2021
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) - With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces...
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August 31, 2021
Ultimate Direction Partners with Darby Communications
August 31, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, proudly announces its partnership with Darby Communications, an Asheville-based PR and Digital Marketing agency specializing in the outdoor, wellness, and mountain lifestyle markets. Adding another brand under the Exxel Outdoors umbrella to its client roster,...
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August 31, 2021
Momentum Introduces PakYak E+, Its First Electric Cargo Bike
NEWBURY PARK, Calif. (Aug. 31, 2021) – Momentum, the lifestyle-inspired bicycle brand focused on urban transportation solutions, today introduced its first electric cargo bike, the PakYak E+. Designed to meet consumers’ growing demands for sustainable, healthy ways to get around, the PakYak E+ joins Momentum’s full range of innovative electric,...
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August 30, 2021
Kara Anastasiadis Named President of OvareGroup Outdoor
Los Angeles, CA – The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of executive...