PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 17, 2021
Saucony® Launches the All-New Triumph 19
WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...
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August 17, 2021
The Hotel Zags Portland welcomes Rachel Wilson, New General Manager
Portland, Oregon (Aug 17, 2021) – The Hotel Zags, a new boutique hotel in Downtown Portland focused on outdoors immersion, inclusivity and exceptional guest experience, is thrilled to announce the appointment of Rachel Wilson to the role of General Manager. Ms. Wilson brings an exceptional background in boutique hotel operations...
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August 17, 2021
Nocs Provisions’ Outdoor Optics Now Available at REI
ALPINE MEADOWS, Calif. - August 17, 2021 - Nocs Provisions, maker of adventure-ready optics and accessories, today announces that its products will be available online at REI.com this Fall, and in-store in Spring 2022. Founded in 2019, Nocs Provisions has grown quickly with its range of adventure-ready optics that are...
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August 17, 2021
Ascent Protein Launches New Plant-Based Protein with Whole Foods Market
DENVER, COLORADO - August 17, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent’s Plant Protein helps to expand their line of products that support “clean-eating, hard-working...
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August 16, 2021
Outdoor Prolink’s 2021 Nonprofit Partner Organizations
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa. Outdoor Prolink believes the...
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August 15, 2021
Renowned Stages Cycling Leadville Trail 100 MTB Produced by Life Time Returns in 2021 With Stacked Field of Riders
Leadville, Colo., (Saturday, August 14, 2021) – The 2021 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time, today welcomed a field of more than 1,500 riders ranging in age from 18 to 74 years old, representing 49 states and 12 countries. Cyclists tackled the famed...
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August 14, 2021
OutsidePR Welcomes New Clients and Two New Hires
SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires. The agency is proud to be added to the roster of PR agencies working with one of the fastest-growing beer...
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August 13, 2021
HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers
LOS ANGELES, Calif. - August 13, 2021 - HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges, successes and give advice to encourage other women in the industry. Drawing on decades of...
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August 13, 2021
Introducing the New Standard in EDC Lighting: Fenix E05R & PD35 V3.0
For over two decades, Fenix has designed and manufactured some of the very best lighting products on the market, combining convenient features of everyday carry lights with intuitive design. With the release of the new E05R and PD35 V3.0, Fenix continues its decades-long legacy of excellence. The E05R Keychain Flashlight...
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August 13, 2021
Footwear Innovation Brand Drops A Performance Carry Pack For All Day Flow
GOLETA, Calif. - Deckers X Lab, the innovation department of Deckers Brands - owner of HOKA ONE ONE®, UGG®, Teva®, and Sanuk® - today announces the launch of the NVRSTP pack, the ultimate action pack for any adventure. Whether competing in your next Ultramarathon, speed hiking, or just playing outside...