PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 11, 2021
Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021
Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and Stretchdown Pant, each available in...
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August 11, 2021
UltrAspire Reports 54% Growth in the First Half of 2021
UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...
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August 10, 2021
Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing
LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United...
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August 10, 2021
Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon
HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and CEO for Salomon, the global outdoor brand specializing in footwear, apparel and winter sports equipment....
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August 10, 2021
Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...
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August 10, 2021
Therm-a-Rest® advances sustainability initiatives with expanded line of fast and light sleeping bags for spring 2022
SEATTLE, Wash. (August 10, 2021) — Ever since Therm-a-Rest® introduced the first-ever self-inflating sleeping pad more than 50 years ago, it has been leading technical innovation and design in the camp comfort space with the goal of creating the most comfortable night's sleep under the stars. Spring 2022, the brand...
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August 10, 2021
prAna Announces the Promotion of Christian Castellani to Director of North American Sales
Carlsbad, CA – August 10, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce the promotion of Christian Castellani to North America Sales Director. Castellani will be responsible for managing the efforts of prAna’s twelve independent sales agencies in the North...
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August 10, 2021
Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™
August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...
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August 10, 2021
MSR Updates its Best-Selling Tent Model, the Hubba Hubba for Spring 2022 and Introduces the LowDown Remote Stove Adapter
SEATTLE, Wash. (August 10, 2021) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to announce updates to its award-winning Hubba series for spring 2022. The best-selling and award winning Hubba Hubba is known for its fast and easy...
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August 10, 2021
Hot Bento-New Product Category
Batteries are changing industries and Hot Bento is leading the charge into Food & Beverage. Patented technology allows a hot meal in 10 minutes-anywhere. Catering to American meal trends of Healthy Food, Speed/Convenience and Food security, Hot Bento offers new options for Active Consumers. As Nick Sexton, VP notes, “Hot...