PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 10, 2021
Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™
August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...
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August 10, 2021
MSR Updates its Best-Selling Tent Model, the Hubba Hubba for Spring 2022 and Introduces the LowDown Remote Stove Adapter
SEATTLE, Wash. (August 10, 2021) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to announce updates to its award-winning Hubba series for spring 2022. The best-selling and award winning Hubba Hubba is known for its fast and easy...
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August 10, 2021
Hot Bento-New Product Category
Batteries are changing industries and Hot Bento is leading the charge into Food & Beverage. Patented technology allows a hot meal in 10 minutes-anywhere. Catering to American meal trends of Healthy Food, Speed/Convenience and Food security, Hot Bento offers new options for Active Consumers. As Nick Sexton, VP notes, “Hot...
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August 9, 2021
RovR Names Industry Veteran Chris Sword CEO
(BOULDER, CO) - Industry innovators RovR announced outdoor industry veteran Chris Sword will be joining the company as its new Chief Executive Officer, placing an experienced and accomplished leader in charge of expanding the company’s presence. Founded in 2016, RovR Products is a successful and ambitious lifestyle brand that crafts...
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August 9, 2021
Snow Peak Begins Development on an Innovative Campground and Gathering Site
PORTLAND, Ore. (August 9, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is embarking on its next adventure cultivating restorative experiences in nature, as it starts development on its Campfield in Long Beach, Washington. The Long Beach Campfield is a 25 acre campground and community gathering center with the...
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August 9, 2021
Outdoor Research Bases Spring 2022 Collection on 5 Values: Community, Collaboration, Innovation, Passion, Curiosity
With its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The new collection yields an exceptionally groundbreaking and thoughtful program, highlighting the results of working thoughtfully...
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August 9, 2021
ROKA Releases the New Ventilated Matador Air with Stellar Visibility
Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today - a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the...
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August 9, 2021
Wild Rye Celebrates 5th Anniversary, Grows Team and Reflects on Brand Evolution
SUN VALLEY, Idaho (August 9, 2021) - Wild Rye launched five years ago to provide women outdoor and mountain bike clothing that was both technical and contemporary. Today Wild Rye is the brand of choice for women-identifying outdoor lovers—from beginners to pros to après enthusiasts—regardless of age, background, size or...
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August 9, 2021
GCI Outdoor Showcases New Rocker Technology and More at Outdoor Retailer Summer Market
HIGGANUM, Conn. (August 9, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce its latest rocking technology for the spring 2022 season. The new ComPack Rocker will feature GCI Outdoor’s all-new Torsion Rocking Technology™ which utilizes a cylindrical design for lightweight rocking....
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August 9, 2021
UCO Stays Lit with New Lighter/Flashlight Hybrid and Group-Sized Portable Grill & Firepit
Seattle, WA - August 9, 2021 - UCO has been making quality camp lighting products for 50 years. Ever since the introduction of their legendary Original Candle Lantern, which is still in-line today, they have continued to offer quality products in the categories of fire starting, LED lanterns, headlamps, portable...