PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
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September 1, 2021
HitchFire Expands National Sales Footprint with Bass Pro Shops and Cabela’s
Santa Cruz, CA (September 1, 2021) HitchFire, creator of the first hitch-mounted grill, the Forge 15, continues to expand its sales footprint by announcing today, their partnership with Bass Pro Shops as an official retail partner. Just in time for Labor Day Weekend, consumers can now purchase their flagship Forge...
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September 1, 2021
FitRankings Teams Up with Merrell to Raise Money for Big Brothers Big Sisters
Austin, TX – September 1, 2021 – FitRankings, the most technologically advanced connected fitness and health platform for the enterprise, is excited to team up with Merrell to bring the Shared Steps Go Further Challenge to life. Throughout the month of September, participants will use the power of shared steps...
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September 1, 2021
Dave & Matt Vans Receives Capital Investment from 18Road LLC
GYPSUM, Colo. – Sept. 1, 2021 – Dave & Matt Vans, the ‘lifestyle vehicle’ company that builds and rents vans featuring everything you need and nothing you don’t, is pleased to announce a capital investment from 18Road LLC,which provides catalytic investments into Colorado-based businesses. The investment represents the first outside...
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September 1, 2021
Norrøna Invests in the U.S. with Addition of Three Industry Leading Sales Agencies
BOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West,...
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September 1, 2021
TransRockies Gravel Royale Opens Registration for 2022 Event
Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
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September 1, 2021
BioLite Wins Cooper Hewitt’s National Design Award
Brooklyn, NY (September 1, 2021) — BioLite, a global leader in off-grid personal energy solutions, is honored to receive the prestigious 2021 National Design Award from Cooper Hewitt, Smithsonian Design Museum. Winning the Product Design category, this award celebrates BioLite’s role in using the power of design to change the...
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September 1, 2021
Front Runner Outfitters Illuminates Road Ahead With Powerful New Lighting Option
LOS ANGELES (Sept. 1, 2021) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, announces the release of the 40-inch LED Light Bar FX1000-CB SM, a high-powered lighting accessory that is designed for both public-...