PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 29, 2021
PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons
LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The lineup of cool weather gear includes several new high performance mountain bike outerwear layers, a...
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July 29, 2021
Four U.S. Riders Advance to BMX Racing Olympic Semifinals
TOKYO – Corben Sharrah (Tucson, Ariz.; Daylight Cycle Co.), Connor Fields (Henderson, Nev.; Chase Bicycles/ Monster Energy), Alise Willoughby (Saint Cloud, Minn.; Team Toyota/ GW Bicycles), and Felicia Stancil (Lake Villa, Ill.; Factory Answer SSquared) have all advanced to the BMX Racing semifinals. The quarterfinals started on Thursday with four heats...
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July 29, 2021
Save the Date! The Conservation Alliance Breakfast is August 11, 2021
BEND, Ore. (July 28, 2021) –The Conservation Alliance is once again hosting its inspiring breakfast event at Outdoor Retailer (Aug. 10-12), featuring stories from the Boundary Waters Canoe Area Wilderness. The in-person event will be held at 7:00 a.m. MDT on Aug. 11, 2021, at the Colorado Convention Center for...
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July 29, 2021
Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design
WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children's Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta, Boston’s Children’s Hospital, The Hospital for Sick Children in Toronto and the Children’s Hospital of...
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July 29, 2021
Colorado Snowsports Hall of Fame Announces Class of 2021
VAIL, Colo. - July 29, 2021 - The Colorado Snowsports Museum Hall of Fame is honored to announce the Hall of Fame class of 2021, an impressive group of industry pioneers, inspirational individuals and world-class athletes who will be formally inducted on August 22 at the 2021 Hall of Fame...
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July 28, 2021
HitchFire Among ICAST “Best of Category” Winners for 2021
Santa Cruz, CA (July 28, 2021) – This past Thursday, HitchFire’s Forge 15 grill took home “Best of Category” for Giftware at ICAST’s 2021 Chairman’s Industry Awards Reception. One of the most popular and highly anticipated events at ICAST, the New Product Showcase features the latest and greatest innovations across...
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July 28, 2021
Kokatat announces new ownership
ARCATA, CA (July 28, 2021) – After 50 years under the direction and ownership of its founder, Steve O’Meara, Kokatat has been purchased by the company’s Director of Operations Mark Loughmiller. “Before joining Kokatat Mark was a local businessman and I’m pleased to be entrusting the company that means so...
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July 28, 2021
Grand Canyon Trail Half Marathon Announces Prize Money
The November 6th Grand Canyon Trail Half Marathon is pleased to announce that it is offering prize money in 2021. With a loop course through the scenic Kaibab National Forest, the Trail Half Marathon will begin and end in Grand Canyon Village, located just a few miles the South Rim of...
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July 28, 2021
Obviouslee Acquires Groundswell PR
CHARLESTON, S.C. (July 27, 2021) – Obviouslee, a full-service, strategic marketing agency that partners with innovative brands across the nation, announced today that it has completed the acquisition of Groundswell PR, a leading outdoor and active lifestyle public relations company. “We are excited to welcome Groundswell to the Obviouslee team...
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July 28, 2021
Salt Life Announces Podcast: Above and Below with Host Kieran Anderson
July 28, 2021 – Columbus, GA – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, announced the launch of their new podcast titled Above and Below: A Salt Life Podcast today. The weekly series explores all aspects of the Salt Life and features interviews with...