PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 13, 2021
HEX Releases Complete Creative Series, Women In Focus, Featuring Top Female Photographers
LOS ANGELES, Calif. - August 13, 2021 - HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories, challenges, successes and give advice to encourage other women in the industry. Drawing on decades of...
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August 13, 2021
Introducing the New Standard in EDC Lighting: Fenix E05R & PD35 V3.0
For over two decades, Fenix has designed and manufactured some of the very best lighting products on the market, combining convenient features of everyday carry lights with intuitive design. With the release of the new E05R and PD35 V3.0, Fenix continues its decades-long legacy of excellence. The E05R Keychain Flashlight...
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August 13, 2021
Footwear Innovation Brand Drops A Performance Carry Pack For All Day Flow
GOLETA, Calif. - Deckers X Lab, the innovation department of Deckers Brands - owner of HOKA ONE ONE®, UGG®, Teva®, and Sanuk® - today announces the launch of the NVRSTP pack, the ultimate action pack for any adventure. Whether competing in your next Ultramarathon, speed hiking, or just playing outside...
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August 13, 2021
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...
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August 12, 2021
Snow Peak and Rivian Come Together to Create the Ultimate Outdoor Cooking Setup
PORTLAND, Ore. (August 12, 2021) – Snow Peak, the global outdoor lifestyle brand, is pleased to unveil the Rivian Camp Kitchen x Snow Peak project, a collaboration between like minded brands that share a passion for the outdoors. Rivian, maker of electric adventure vehicles, allows owners the option to configure...
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August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
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August 11, 2021
Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021
Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and Stretchdown Pant, each available in...
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August 11, 2021
UltrAspire Reports 54% Growth in the First Half of 2021
UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...
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August 10, 2021
Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing
LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United...
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August 10, 2021
Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon
HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and CEO for Salomon, the global outdoor brand specializing in footwear, apparel and winter sports equipment....