PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 10, 2021
Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...
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August 10, 2021
Therm-a-Rest® advances sustainability initiatives with expanded line of fast and light sleeping bags for spring 2022
SEATTLE, Wash. (August 10, 2021) — Ever since Therm-a-Rest® introduced the first-ever self-inflating sleeping pad more than 50 years ago, it has been leading technical innovation and design in the camp comfort space with the goal of creating the most comfortable night's sleep under the stars. Spring 2022, the brand...
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August 10, 2021
prAna Announces the Promotion of Christian Castellani to Director of North American Sales
Carlsbad, CA – August 10, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce the promotion of Christian Castellani to North America Sales Director. Castellani will be responsible for managing the efforts of prAna’s twelve independent sales agencies in the North...
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August 10, 2021
Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™
August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...
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August 10, 2021
MSR Updates its Best-Selling Tent Model, the Hubba Hubba for Spring 2022 and Introduces the LowDown Remote Stove Adapter
SEATTLE, Wash. (August 10, 2021) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to announce updates to its award-winning Hubba series for spring 2022. The best-selling and award winning Hubba Hubba is known for its fast and easy...
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August 10, 2021
Hot Bento-New Product Category
Batteries are changing industries and Hot Bento is leading the charge into Food & Beverage. Patented technology allows a hot meal in 10 minutes-anywhere. Catering to American meal trends of Healthy Food, Speed/Convenience and Food security, Hot Bento offers new options for Active Consumers. As Nick Sexton, VP notes, “Hot...
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August 9, 2021
RovR Names Industry Veteran Chris Sword CEO
(BOULDER, CO) - Industry innovators RovR announced outdoor industry veteran Chris Sword will be joining the company as its new Chief Executive Officer, placing an experienced and accomplished leader in charge of expanding the company’s presence. Founded in 2016, RovR Products is a successful and ambitious lifestyle brand that crafts...
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August 9, 2021
Snow Peak Begins Development on an Innovative Campground and Gathering Site
PORTLAND, Ore. (August 9, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is embarking on its next adventure cultivating restorative experiences in nature, as it starts development on its Campfield in Long Beach, Washington. The Long Beach Campfield is a 25 acre campground and community gathering center with the...
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August 9, 2021
Outdoor Research Bases Spring 2022 Collection on 5 Values: Community, Collaboration, Innovation, Passion, Curiosity
With its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The new collection yields an exceptionally groundbreaking and thoughtful program, highlighting the results of working thoughtfully...
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August 9, 2021
ROKA Releases the New Ventilated Matador Air with Stellar Visibility
Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today - a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the...