PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 3, 2021
DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations
CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts. “When we think about the most innovative...
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August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
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August 3, 2021
Downlite Outdoor Announces Made and Sourced in the USA 800 FP Down Fill
Mason, OH, August 3, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the outdoor, home furnishings, and hospitality markets, announces a major breakthrough in USA down processing with brand partner FORLOH. The only...
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August 3, 2021
From the future of retail to the future of the planet and an outdoors for all, the Outdoor Industry Association (OIA) Outdoor University Program will deliver robust education at Outdoor Retailer Summer
BOULDER, Colo. (August 3, 2021) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, will again deliver a full lineup of live keynote and education sessions at Outdoor Retailer Summer in Denver, August 10–12, 2021. Education will kick off with a keynote from bestselling author and founder of the...
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August 2, 2021
Wanderers Welcome: Sierra Designs Hosts An Evening of Gear and Beer at Epic Brewing Company
August 2, 2021 – Broomfield, CO – Sierra Designs, the Colorado-based brand known for its innovative products that make the outdoors more accessible for anyone, is excited to invite you to their public event at Epic Brewing Company on August 11, 2021, from 7PM-9:30PM. The interactive event coincides with Outdoor...
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August 2, 2021
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...
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August 2, 2021
Hundreds Hit the Rockies at 2021 Stages Cycling Leadville Stage Race
Leadville, Colo, Aug. 2—From July 30 to Aug. 1, nearly three hundred devoted cyclists descended upon Leadville, Colo. for the sold-out Stages Cycling Leadville Stage Race. They came from 37 states, Canada, and Puerto Rico to tackle the famed Leadville Trail 100 MTB route over the course of three days....
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August 2, 2021
Klean Kanteen Raises the Bar for Sustainability, Announces Use of Certified Recycled Stainless Steel
CHICO, Calif. (Aug. 2, 2021) – Klean Kanteen, a family and employee-owned leader in sustainable drinkware and food solutions, is pleased to announce it will make its products with certified 90% post-consumer recycled 18/8 stainless steel starting in 2022. Founded in 2004 to reduce consumer dependence on single use plastic...
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August 2, 2021
Optimising you for Life: PhD Nutrition launch new Life range
The new range marks a significant expansion of PhD’s offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being. The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a...
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August 2, 2021
The All-New Suunto Core Alpha Stealth Is Designed For Every Type of Mission
HELSINKI (August 2, 2021) – Suunto, the global leader in sports watches, dive computers and precision instruments, brings over 85 years of high-quality heritage craftsmanship, relentless accuracy and pioneering innovation to its all-new Suunto Core Alpha Stealth. Designed, built and tested to military standards, Suunto packs key mission-ready features into...